Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part of search results. Also, while your Web page might be returned in the results of free search engines, it will still not relate to the amount of traffic you want. As a result, there is one particular way to increase traffic to your Web site that is inexpensive, and that is web site promotion through newsletters.
Even for those of us who truly enjoy our jobs and the Search Engine Marketing industry as a whole, there are certain aspects of our work we favor. One of my favorites is our team site reviews.
Whether it is for new, established or prospective clients, there is an excitement and flow of ideas that occurs during these exercises, that provides excellent site suggestions and guidelines for the client, and leaves its participants with a great boost to their day and their knowledge base.
Once a site has been identified, each of the participants reviews the site and the client particulars. We then meet in a boardroom, with the site up on a large central screen, and begin to explore our observations and to make new ones, keeping our focus on the client's target customer.
I've always been of the opinion that competition is a good thing. It encourages all of us to be better and make better products. While it might be true that imitation is the sincerest form of flattery, copying someone else's work is simply wrong.
We recently came across a competitor using our sales copy. The competitor was using a web graph showing the traffic on one of our sites, along with our sales copy to promote their competing application. Digging a little further, I realized that their competing application was, in both form and function, identical to our application. The competing program contained identical screenshots, custom program icons and our help documentation. While the code of the program was, in fact, different, it was clear that our copyright had been violated.
We are not the first company to have our copyright violated and once the initial emotional reaction passed, we took action.
Maybe you have read about the latest ranking algorithm changes on MSN Search in online forums.
It seems that on-page factors are now more important and that MSN Search prefers web pages that are listed higher in the web site directory structure (www.example.com/widget.htm is preferred over a web page that lies deeper in the directory struture: www.example.com/widget/green/large/widget.htm)
It also seems that MSN Search likes static pages better than dynamically generated web pages.
I'm pretty sure Yahoo owes me a lunch. Perhaps even a dinner. Their new Mindset beta looks suspiciously like a prediction I made 2 years ago. I thought it would take them 3 years to get it out. Yahoo managed to beat the prediction by a year.
Caphyon LLC is pleased to announce the release of Advanced Web Ranking 4.0, a tool that helps check your web site position on all major search engines. Advanced Web Ranking runs on Mac OS X, Windows 98/2000/XP, Linux and Solaris.
Checking your web site position is a very time consuming task. For example, if you have 10 keywords that you want to monitor, and you want to check the top 20 positions for 10 search engines, you need to perform about 200 (10 keywords * 10 engines * first 2 pages) individual searches to get the results. Then you need to compare the results one by one to find where your site is positioned. It may take you days to complete this task if you do this manually. That's where Advanced Web Ranking comes to help.
A few weeks ago during a fact-finding meeting with a prospective client (who became an SEM client shortly after meeting with the Enquiro Team and touring our offices) I was asked a very good PPC question.
The client-to-be asked "Other than branding, why would we consider running PPC ads on keywords we are already ranking #1 organically for?" By branding I assumed the client was referring to the 'multiplying effect' of having multiple listings on an SERP (Search Engine Results Page).
So why would an online company run PPC ads for keywords they rank #1 organically for? If there are no other ads on the SERPs they are ranking #1 for organically, they most likely would not. However, if the competition is advertising on those same SERPs, or the client has reason to suspect their organic listing will not do the job, PPC deserves careful consideration.
Each and every day those of us on the Internet are bombarded with information about Search Engine Optimization and all that goes along with it. For the majority of folks who are promoting a business online, this can often lead to confusion especially when it comes to understanding key words, meta tags and title tags. But the real issue is not necessarily in how many people are finding your site, but in how many visitors develop into clients or customers.
It's been a long while since I found it necessary to write a press release; but through another project I've been working on over the last month, I revisited this often ignored web marketing strategy.
While I'll never make headhunted by CNN or the New York Times for a journalist or news editor position; I was very happy with the attention the press release received, so I thought I'd pass on some tips to our visitors and subscribers.