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by Martin Lemieux
http://www.smartads.info
For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly.
But there is a problem...
More and more we tend to see NO consistency with page ranking at all. Please don't confuse the difference between "page ranking" & "search engine ranking". The two are completely different.
With this method of measurement, we could quickly see how much or how little a person has put into promoting their website. A high rank of 6,7,8,9,10 is sometimes held as something honerable to have for your site but does it really matter?
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by Rob Sullivan
http://www.enquiro.com
During my typical work week, I get called into many consultations where clients, or prospective clients, need help understanding what a URL rewriter is and how to effectively implement one to improve search engine rankings.
A lot of times, prospective clients come to us because they cannot find their site in the search engines. When we investigate, we find a complex URL string with 4 or 5 variables. When we let them know that it is probably because of that issue, they say "but the crawlers have been visiting my site and indexing it."
While this is true, it is important to distinguish indexing from ranking.
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by Karon Thackston © 2004
http://www.learn-copywriting.com
It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I've seen is that the call-to-action doesn't fit the target audience.
Call-to-action statements (those final words that inspire your customers to take an action - usually to make a purchase) are not universal. Just like your headline, your sub-heads, and your body copy, calls-to-action need to be as specific as possible. They need to "match" the style of your audience.
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by Rob Sullivan
http://www.enquiro.com
If you haven't visited Microsoft's research site lately you might want to take a look. Aside from the fact that they've recently changed it a little, you may want to browse the current list of projects they are working on. I did, and here are a few that caught my eye:
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by Gerard Manning
Manning Search Marketing
Once I had my site designed, the next step was to find a reliable hosting company. This will take some research on your part as any hosting company will not do. There are many issues that will be covered below.
The price range for a hosting package can be anywhere from just a couple dollars per month to $200 or more on a monthly basis. You will have to decide on what you are looking for, whether it be virtual hosting or a dedicated server. A dedicated server will end up costing you more money. Taking into consideration the budget you have for hosting and the options available, you will want to find a hosting company that has little down time.
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by Gord Hotchkiss
Searchengineposition.com
The Growing Pains of Search
Ahh...our fledgling little industry is growing up.
The little search marketing companies are unfurling their new wings and trying to peer over the edge of the nest. Suddenly, VC firms are looking at search marketing technology with stars in their eyes. It's beginning to seem that a few people are going to make a lot of money in this industry. And we've even got internal politics. All signs of an industry that's finally ready for a run at the main stage.
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Icons are used everywhere; right from software applications, to internet browsers, to operating systems to websites and even in print media. But businesses have to waste a good deal of money and time in manufacturing icons on their own. Professional icons are tough to create and need expertise in terms of creative artists, lots of time and software. But just as in any other field today, here again there are specialized organizations dedicated to manufacturing and supplying ready made icons. This article is meant for those of you who intent to purchase readymade XP icons online for your applications.
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by Rob Sullivan
http://www.enquiro.com
In a somewhat surprising shift in online usage, a recent study by the Pew Internet and American Life Project and comScore Networks, search engines usage accounts for the second most performed online activity.
While email reigns as the most common online activity, 84% of the almost 1400 Americans surveyed said they use a search engine, while more than half use them at least daily. Approximately 64 million Americans are online each day.
It is notable, however, that when there is an important news item, or late breaking news, news sites become the second most popular activity.
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by Gerard Manning
Manning Search Marketing
So you have your site template designed, its great looking and has a search engine friendly design. The two main questions you may have now are, one, how much content will I need, and two, how many pages?
First of all, your content will have to be relevant and contain useable information for your viewers. You do not want to create doorway pages for your site. You want to have good quality pages, give the users the information that they want. If they do not find the information on your site, they will go back to the results and go to the next listing. This is what we want to avoid!
by Admin
Web usability is perhaps the most important factor in any web design. This is the driving factor that keeps your visitors coming back to your website. Given below are a few points that you need to consider to increase your website's usability.
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