by Admin
To create professional websites is not an easy task by any means. There are many things that you got to take into consideration like easy navigation, strategic links, clean coding, professional layout, easy downloading, scanability, usability and so on. These are the elements that differentiate a professional website from a mediocre one. So in a way it's not designing the website that counts but how the website is designed.
The only option that most of us have in order to design a good website is to hire a web- designer. Web-designers can help you come up with a great website that looks professional and is coded to perfection, but what about the time factor, leave alone the costs. Here's where web templates come to the rescue.
by Admin
by Robin Nobles
http://www.onlinewebtraining.com
A few days ago, an incident happened to me that has prompted the writing of this article. I'm sure that if this is an issue for me and one of my Web sites, it's an issue for many others.
With my personal Web site, I use a nationally known Internet Host provider to host it. They've hosted my site for years, and I can't really complain about their services (except that you can rarely find a real 'person' to talk to).
However, a few days ago, I wanted to give a good friend of mine, Dave Barry, access to FTP into my Web site to download a particular file. Rather than using an FTP program, he used IE (Internet Explorer) to FTP into the site. The strange thing is, before I even gave him my username and password, Dave was inside the server where my site is hosted!
by Admin
by Robin Nobles
http://www.onlinewebtraining.com
For those of you with Web sites, you probably know what a "host" is. It's a company that provides a location, or address, on the Internet where your Web site resides.
In other words, just like a physical business needs an address, so does a Web site. You can't have a Web site and just "stick it up" on the Web. Unless you want to set up your own server, you have to go through a hosting company who gives you that address, including server space and bandwidth, that enables the search engines and visitors to find your site.
by Admin
by Gerard Manning
Manning Search Marketing
I have just finished designing my site this month, so I thought it would be a good place to start with my articles to touch on web design and having a SE friendly site.
Before I started working in the search marketing industry back in April 2000, I have designed a few sites, a few for myself, others for friends and for business. In the beginning, I fell for the same trap that most web designers do. The splash page. To a web designer, this gives them a chance to display their abilities. From a search marketing point of view, it is easy to see the big picture and notice that having a splash page with huge graphics and flash with very little or no content is not going to help the site achieve great marketing success on the internet. But from a web designers point of view, having a splash page looks visually appealing and often the client is very happy with it.
by Admin
Copyright Axandra.com
Web site promotion software tools
This is the last part of our "Why visitors don't convert into sales" series. In the last three parts, We explained that you need a fast loading and professionally designed web site and that it is important that your web site visitors trust your company. We also explained the importance of professional sales copy on your web site.
When people have finally decided to purchase your product, you must make sure that your order page doesn't drive them away.
by Admin
by Tony Cooper
http://www.keywordmarketing.com
Over the past couple of months it has been quite noticeable that the amount of time and effort that is going into website promotion is rapidly rising and therefore so is the associated cost of keeping ahead of the competition.
More and more people are devoting more and more time to website promotion and it is becoming a feature of nearly all website promotion campaigns that they are embracing all known search engine promotion techniques instead of exclusively relying on one or two methods.
What we are seeing at the moment is a landshift change in promotion techniques. Only a year or so ago it was thought enough for a search engine optimisation company to optimise the pages (on page optimisation) and submit the website.
by Admin
Copyright Axandra.com
Web site promotion software tools
Last week, we explained that it's important that people trust your company. However, even if your web site is trustworthy, web surfers still might not purchase something on your web site.
by Admin
by Rob Sullivan
http://www.enquiro.com
According to new research performed by MarketingSherpa, 81% of companies using online marketing find both organic and paid listings to be somewhat-to-very-effective. It is interesting to note that most of the people surveyed only found organic searching to be somewhat effective.
MarketingSherpa surmises that part of the reason for that includes the lack of awareness some companies have with regards to the online marketplace.
This makes sense to me. Too often we come across clients who consider their competition to be the guy down the street and not the sites occupying the top listings in search results.
by Admin
Part2 of 2
by Karon Thackston © 2004
http://www.copywritingcourse.com
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.)
In the conclusion, you'll see how all the rewrite turned out and how exciting the end results have been.
by Admin
Part 1 of 2
by Karon Thackston © 2004
http://www.copywritingcourse.com
One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.
That's why I was excited when I had the opportunity to rewrite the homepage copy for a vacation cruise service. While the copy they used previously gave all the details and got them a good number of bookings, it just didn't have what it takes to make me start daydreaming about my next cruise. It didn't. but it was about to!
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