Internet Related

How Secure is YOUR Web Site?

by Admin


17 Aug
 None    Internet Related

by Robin Nobles
http://www.onlinewebtraining.com

A few days ago, an incident happened to me that has prompted the writing of this article. I'm sure that if this is an issue for me and one of my Web sites, it's an issue for many others.

With my personal Web site, I use a nationally known Internet Host provider to host it. They've hosted my site for years, and I can't really complain about their services (except that you can rarely find a real 'person' to talk to).

However, a few days ago, I wanted to give a good friend of mine, Dave Barry, access to FTP into my Web site to download a particular file. Rather than using an FTP program, he used IE (Internet Explorer) to FTP into the site. The strange thing is, before I even gave him my username and password, Dave was inside the server where my site is hosted!


Customer Excellence Returns to Web Site Hosting!

by Admin


16 Aug
 None    Internet Related

by Robin Nobles
http://www.onlinewebtraining.com

For those of you with Web sites, you probably know what a "host" is. It's a company that provides a location, or address, on the Internet where your Web site resides.

In other words, just like a physical business needs an address, so does a Web site. You can't have a Web site and just "stick it up" on the Web. Unless you want to set up your own server, you have to go through a hosting company who gives you that address, including server space and bandwidth, that enables the search engines and visitors to find your site.


Designing a Website - Avoiding Some Common Design Mistakes (Part One)

by Admin


15 Aug
 None    Internet Related

by Gerard Manning
Manning Search Marketing

I have just finished designing my site this month, so I thought it would be a good place to start with my articles to touch on web design and having a SE friendly site.

Before I started working in the search marketing industry back in April 2000, I have designed a few sites, a few for myself, others for friends and for business. In the beginning, I fell for the same trap that most web designers do. The splash page. To a web designer, this gives them a chance to display their abilities. From a search marketing point of view, it is easy to see the big picture and notice that having a splash page with huge graphics and flash with very little or no content is not going to help the site achieve great marketing success on the internet. But from a web designers point of view, having a splash page looks visually appealing and often the client is very happy with it.


Why visitors don't convert into sales - part 4

by Admin


13 Aug
 None    Internet Related

Copyright Axandra.com
Web site promotion software tools

This is the last part of our "Why visitors don't convert into sales" series. In the last three parts, We explained that you need a fast loading and professionally designed web site and that it is important that your web site visitors trust your company. We also explained the importance of professional sales copy on your web site.

When people have finally decided to purchase your product, you must make sure that your order page doesn't drive them away.


Website Promotion - The stakes are rising & and so is the cost

by Admin


12 Aug
 None    Internet Related

by Tony Cooper
http://www.keywordmarketing.com

Over the past couple of months it has been quite noticeable that the amount of time and effort that is going into website promotion is rapidly rising and therefore so is the associated cost of keeping ahead of the competition.

More and more people are devoting more and more time to website promotion and it is becoming a feature of nearly all website promotion campaigns that they are embracing all known search engine promotion techniques instead of exclusively relying on one or two methods.

What we are seeing at the moment is a landshift change in promotion techniques. Only a year or so ago it was thought enough for a search engine optimisation company to optimise the pages (on page optimisation) and submit the website.


Why visitors don't convert into sales - part 3

by Admin


09 Aug
 None    Internet Related

Copyright Axandra.com
Web site promotion software tools

Last week, we explained that it's important that people trust your company. However, even if your web site is trustworthy, web surfers still might not purchase something on your web site.


MarketingSherpa new research

by Admin


05 Aug
 None    Internet Related

by Rob Sullivan
http://www.enquiro.com

According to new research performed by MarketingSherpa, 81% of companies using online marketing find both organic and paid listings to be somewhat-to-very-effective. It is interesting to note that most of the people surveyed only found organic searching to be somewhat effective.

MarketingSherpa surmises that part of the reason for that includes the lack of awareness some companies have with regards to the online marketplace.

This makes sense to me. Too often we come across clients who consider their competition to be the guy down the street and not the sites occupying the top listings in search results.


Copywriting Makeover: Making An Emotional Connection Part 2

by Admin


02 Aug
 None    Internet Related

Part2 of 2

by Karon Thackston © 2004
http://www.copywritingcourse.com

In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.)

In the conclusion, you'll see how all the rewrite turned out and how exciting the end results have been.


Copywriting Makeover: Making An Emotional Connection

by Admin


02 Aug
 None    Internet Related

Part 1 of 2
by Karon Thackston © 2004
http://www.copywritingcourse.com

One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.

That's why I was excited when I had the opportunity to rewrite the homepage copy for a vacation cruise service. While the copy they used previously gave all the details and got them a good number of bookings, it just didn't have what it takes to make me start daydreaming about my next cruise. It didn't. but it was about to!


PR: The Wildcard Marketing Strategy

by Admin


31 Jul
 None    Internet Related

by Dali Singh © 2004
http://www.bluelinermarketing.com

What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.

When thinking of public relations, many things may come to mind, like: Sweaty palms as you pick up the phone to try and convince a reporter how great your business is; getting writers block while trying to write a press release about your company; countless hours of faxing your story to hundreds editors just to find out that your piece did not make it to print.

However, communicating your company's message to the media does not have to such a daunting effort. If done right, public relations can also bring rewarding thoughts to your mind, like: The constant ringing of phones in your office of people interested in your products or services; gaining credibility and becoming a leading expert in your industry; or thousands of people learning about your company in a matter of days without costing you a dime!


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