by Admin
by Gord Hotchkiss
http://www.enquiro.com
There's a reason not every chess piece moves the same way. Together, you can use the tactical advantages of a knight, a queen or a rook to execute your strategy. There are chess players that react to every move as it comes, playing the game at a purely tactical level. This is the way most of us start (and pretty much still the way I play). You don't think ahead to what the next move could be. Strategy plays no part. Each turn, you look at the board and make what appears to be the best move.
Now, if your heart is set on becoming a competitive chess player, you probably won't go too far with this tactical approach. At some point, you'll have to start playing the game at the strategic level. You will need to look at the big picture, and explore the possible impact of all your opponent's future moves.
In my opinion, search marketing is a game that's been played at the tactical level for the past 8 years. Strategy hasn't really been part of the game. That's going to have to change.
by Admin
by Scottie Claiborne © 2003-2004,
All rights reserved under U.S.and international law.
http://www.successful-sites.com
One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I've come up with an analogy from another industry that makes it easier to understand.
by Admin
Robin Nobles was the very first person to develop a structured series of comprehensive courses and lessons which are recognized and approved by the US educational system for training people in search engine marketing skills. Robin Nobles celebrates her 6th year in the online Web training business with her ever popular SEO certification courses at http://www.onlinewebtraining.com.
Hattiesburg, MS (PRWEB) July 15, 2004 -- Today we bring you the 4th in a series of interviews conducted by Robin's business partner John Alexander, who is looking up some of Robin's very earliest online students and asking them about their recollections of what it was like building SEO skills way back in 1998 and how far they've come in the SEO industry since then.
by Admin
by Rob Sullivan
http://www.enquiro.com
A research group called the Customer Respect Group has just released a study outlining how well 100 websites do when dealing with their customers.
The sites surveyed included Microsoft, Wal-Mart, Home Depot, Chevron, Ford and General Electric to name just a few.
by Admin
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker...because your online success depends on getting accurate keyword counts!
Part 3
by Robin Nobles
(Continued from Part 2.)
Finally: Making sense of the numbers (here comes the shock).
Ok, now that you understand the artificial skew and the alternatives that can correct for it, let's move on to analyze the numbers given by Overture's STST and Wordtracker's keyword selection service (KSS) using the search term(s) keyword(s).
by Admin
Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker...because your online success depends on getting accurate keyword counts!
Part 2
by Robin Nobles
(Continued from Part 1.)
by Admin
by Rob Sullivan
http://www.enquiro.com
If you monitor the SEM industry at all you may have noticed a lot of buzz the past week or so about reputation management. That is, using the web to influence your (or someone else's) reputation, either positively or negatively.
Reputation management can be a scary thing, when you start to think about it. Simply because it's so easy to manipulate search results to achieve your goal. Easy in that in many cases it is the number of links which ultimately affect your reputation.
Also known as Google Bombing, the idea is to build as many links as you can on a given keyphrase to artificially inflate your rankings to the top of the search results.
by Admin
by Eileen Parzek
http://www.soho-it-goes.com
Marketing and information technology are two of the most important aspects of any business organization. Traditionally, they have been opposing departments with different agendas, budgets and staff.
Yet, between the two are the skills and resources that power a successful and profitable enterprise.
Consider the strengths and assets of both IT and marketing, and for the moment, banish budget, politics and organizational structure.
Now, consider what your marketing department could accomplish if it had the infrastructure and talents of IT.
Technologists, consider the impact you could have if you understood the vision, positioning and strategic plans of the marketing department.
by Admin
by Karon Thackston © 2004
http://www.copywritingcourse.com
In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer's five senses don't work on paper. they only work in person. That's why we, as copywriters, have to create a sensory experience for our customers through our words.
Have you ever stopped to consider copywriting as a sensory activity? You should. As I said, in order to see, hear, smell, taste, or feel a product, we have to be in the presence of that product. All too often, when copywriters create descriptions, they leave a lot to be desired. There is no excitement, no interaction, no experience. Descriptions should be, well. descriptive. Effective descriptions should fill the gap of what customers would see, hear, smell, taste, or feel if they were standing in the presence of the product. Effective descriptions should draw customers in and create an actual event. as if they were able to be right there with you.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
I've have to say I've been amazed by the response we've had to our first forays into researching the behavior patterns of internet searchers. Since we released them in March and April, almost 3000 marketers have downloaded our two white papers. They've been quoted in dozens of forums and blogs. Articles have been written in almost every major search engine marketing portal. And it seems that our message is getting through to more people.
Search marketers have to step back from our obsession with tactics and look at the bigger strategic picture. We have to understand behaviors of our target customers. We have to fully explore the nature of their online experience. We have to understand the potential of this marketing channel fully. If we don't, how can we hope to pass along value to our clients?
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