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by Survey Galaxy
http://www.surveygalaxy.com
Customers are tough cookies. They're extremely media aware and increasingly cynical - it's a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction - all the benefits of the internet without the programming. Here are ten reasons why they may be the silver bullet marketeers need, complete with examples supplied by Martin Day, managing director of Survey Galaxy - one of a new breed of websites making online surveys quicker and cheaper.
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Part 2 of 2
by Karon Thackston © 2004-2005
http://www.copywritingcourse.com
In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.) Here in the conclusion, you'll see how several changes helped maintain this company's good rankings while improving their site's lead generation abilities
by Admin
Part 1 of 2
by Karon Thackston © 2004-2005
http://www.copywritingcourse.com
It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been the case. What you get when you achieve good search engine rankings is a lot of traffic. That *can* be a wonderful thing, but it by no means guarantees even one sale.
You see, search engine rankings are not responsible for making sales. They are responsible for getting visitors to click to your site. If you (or your search engine optimizer) have done your job, you'll have descriptions in your search returns (or PPC ads) that bring in qualified visitors. But still. even with qualified visitors, the engines are not in a position to make sales at your site. That's the job your copy and usability elements handle.
Top Security, Inc. faced this problem. They had good search engine rankings. They were listed on the first page of most of the major engines. They had the traffic. Sales, however, were not where they wanted them to be. What was the cause? One look told me the copy was the culprit. (Take a look at the original copy here:
http://www.copywritingcourse.com/topsecurity-original.pdf.)
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Copyright by Axandra.com
Web site promotion software
Click fraud is becoming a major problem for online advertisers. If you advertise your web site on pay per click search engines such as Overture or Google AdWords, chances are that you pay way too much for your clicks.
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by Rob Sullivan
http://www.enquiro.com
So I changed search engine hats over the weekend. I became a user researching a product I wished to purchase. It was an electronic gadget so I was able to easily find lots of information on what I was looking for.
I was looking for a device which will allow you to "share" your Cable/Satellite/DVD signal with another TV but send the signal wirelessly. I know they make such things, because I remember seeing them in various flyers some time ago, but I wasn't sure what they were called, or who carried them.
Imagine my surprise when my first weak query on Google returned exactly the right thing in the first position. I think my query was something like "send signal to another TV" or something like that. Now I knew what it was I was looking for - an Audio Video transmitter/receiver that also happens to send the remote signals as well.
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Copyright by Axandra.com
Web site promotion software
Some webmasters wonder whether they should use .htm or .html as the file extension for their web pages. Rumor has it that some file extensions make it more difficult to get indexed by search engines.
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by Brent Filson
http://www.actionleadership.com
Working with top companies worldwide in all major sectors for 20 years, I've discovered that few of them come even close to achieving their potential results.
A key reason is that their leaders "don't know that they don't know".
They don't know that marketing as we know it has come to an end. A more successful growth-dynamic must replace it. That dynamic is tied to human emotions and the results-producing actions those emotions trigger.
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by Eileen Parzek, © 2004
http://www.soho-it-goes.com
Although most everyone today is very familiar with email basics, there are some other aspects to email which you might not completely understand. Whether list-servs, auto responders, aliases or forwarding, this article aims to demystify all the forms of email for you, once and for all.
At its most basic, email is simply a text message sent to a unique address via a computer network. The address always has a user name and a domain name, the combination of which is unique. The user name is before an @ sign, while the domain name after it always has an extension like dot com or dot org. So, every email in the world follows the format of -email-
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by Michael Bloch
http://www.tamingthebeast.net
I've mentioned VOIP several times over the last year in my Web marketing and Ecommerce News segment and thought it was time to write a dedicated article on the subject. This technology has many traditional phone companies shaking in their booties, and for good reasons. First, the basics:
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by Rob Sullivan
http://www.enquiro.com
Yesterday, we looked at the current online opportunities out there for someone who has a web-based business they wish to promote. Today we cover what could be (and probably will be) the next great online promotion tools.
If you've watched any television this holiday season you've no doubt heard about how new wireless phones can send and receive more than just telephone calls. In fact many can now download photos, music and even movies. While the wireless network isn't necessarily able to support large mobile downloads (that is - the speed isn't high enough to make such transfers terribly efficient or cost effective) it is getting better. Plans are already in the works to develop a high speed wireless broadband network across the United States.
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