by Admin
Traditional marketing wisdom has held for the last 20 years that outbound marketing is dead, and that inbound is the only way in B2B marketing—yet Clickback says that outbound marketing and sales can actually help inbound.
Over the last couple of decades, it’s been said that inbound marketing is the most cost-effective form of marketing—but it’s become obvious that inbound marketing can’t be effective without a measure of trust, 1 and such trust cannot occur unless a relationship between the seller and the prospect is begun, developed and continued. 2 Clickback, a software as a service company, tells us that – in some cases – such a relationship cannot exist without outbound marketing and sales taking place.
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Serendipity Online Marketing, a Hereford, United Kingdom digital marketing agency, launched a report on the possible ranking effects of Fred, Google’s latest unofficial update.
Serendipity Online Marketing, a digital marketing agency based in Hereford, United Kingdom, launched a new report analyzing the latest unofficial Google update called Fred.
by Admin
The new tool provides smarter keyword ideas and optimization advice for semantic SEO.
Link-Assistant.Com, the company behind professional software for full-cycle SEO campaigns, announced today the release of TF-IDF tool in WebSite Auditor. The just-added feature is aimed at search professionals, who want to perform algorithmic keyword research and on-page analysis with semantic search trends in mind. WebSite Auditor is one of the four tools in SEO PowerSuite, the all-in-one SEO software by Link-Assistant.Com, available for free download at the official website http://www.link-assistant.com.
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Successful content marketing involves creating content that's valuable, compelling, relevant and consistent to not only attract, but retain, customers. In this webinar, Magnificent Marketing teams up with expert Joe Pulizzi to present the new basics for content marketing that every company should consider.
Magnificent Marketing is excited to announce that they've teamed up with expert Joe Pulizzi of the Content Marketing Institute on a webinar featuring the new basics of content marketing.
by Admin
Vertical Measures announces the release of an in-depth perspective on the future of SEO trends in 2017, containing expert predictions from Julie Joyce, Eric Enge, and more.
SEO is an essential element of a brand's digital footprint in today’s online world. This is true for businesses large and small, B2B or B2C. But what will 2017 bring in the fast-changing landscape of search engine optimization? That’s what Vertical Measures explores in their free downloadable guide just launched, titled The Future of SEO Trends in 2017 & Beyond.
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Modmacro recently announced that their proprietary web crawler, ModBot, has completed its BETA launch and is now being used on behalf of all of the company’s SEO clients to actively monitor, crawl, and analyze their websites.
Modmacro, a Southern California-based web design and digital marketing firm, recently announced that their proprietary web crawler, ModBot, has completed its BETA launch and is now being used for all of the company’s SEO clients to actively monitor, crawl, and analyze their websites, as well as the websites of their competitors. ModBot mimics the way Google crawls the internet, providing insight into how Google consumes websites. This allows Modmacro to adjust clients’ websites to achieve higher Google search rankings and increase their exposure.
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Research by SEO firm HigherVisibility finds that the use of keywords in domain URLs varies from industry to industry
New research by HigherVisibility LLC, a Memphis, TN-based SEO firm, provides an answer to the old SEO question of exactly how much (if at all) it helps to have keywords in your domain URL. The study, “ How Valuable Is It to Have a Keyword in Your Domain URL?”, found that URL keyword optimization does seem to make a difference of some sort -- but an interesting takeaway is that some industries are much more likely than others to use keyword-referencing domain URLs.
“With this study, we took a look at the top page result across ten major verticals to find out how many use keywords in their domain URLs,” said Scott Langdon, Managing Partner of HigherVisibility. “What we found was that overall, 63% of the top search results included keywords. But that varied widely between industries -- from 47% in the email software space to 76% in websites dealing with debt.”
by Admin
Award winning digital agency Absolute Digital Media are reviewing local SEO strategies to implement in 2017.
With local SEO becoming one of the most important considerations for small businesses and SMEs, Absolute Digital Media review the best local SEO strategies that they can implement for their clients for 2017.
Absolute Digital Media noted that local SEO has had quite a dramatic change over the last year, with businesses having to battle not only against their competitors, but also against more ads than before. In local results, paid ads are still prioritised, and so the award winning company are looking to focus on implementing multiple strategies for their clients to help take advantage of these changes.
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The newly-released metric lets webmasters see at a glance the ranking power, authority and link quality of any page and domain on the Web.
For years, Google PageRank used to be the SEO industry standard for measuring the importance of web pages and the algorithm behind the pursued Google rankings. Recently, the access to the public version of PageRank has been closed, and online marketers have gone blind about how authoritative their websites are. Today Link-Assistant.Com released an alternative to PageRank, InLink rank, which at large replicates the original PageRank formula. Link-Assistant.Com is the company behind SEO PowerSuite, professional software for full-cycle SEO campaigns.
by Admin
Article by Axandra
SEO software
If your web pages contain spam, Google might penalize your website and your rankings might drop. In addition, you won't make a good impression on your website visitors if your web pages contain spam.
If your website contains a blog or a public forum, chances are that spammers will try to abuse your website by posting deceiving content and links. Google recently gave some advice on what you can do to avoid user generated spam on your website:
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