One of my favorite tools that I use to analyze website issues is one that we all have access to for free; Google Webmaster Tools. I would assume that many of you are proficient and regular users of GWT but for those who may not be leveraging the tool as much as you should I wanted to recap a few of the great uses that the tool has to offer. For site owners, Google Webmaster Tools should be just as important to you as Google Analytics.
Paid search marketing is a quick and easy way to get listed on Google and other search engines for keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.
Fannit, an internet marketing company of Seattle, WA has released key features for developing advanced internet marketing campaign metrics in new Google Analytics Guide.
In a recently released article, Fannit, a Seattle based internet marketing company, has taken several of the more advanced Google Analytics processes and explained them in a step-by-step guide.
The Guide is designed to help business owners, marketers, and business consultants glean more granular data within their marketing campaigns and get more quantifiable results.
We know that Google is working on creating a smarter search engine. We have started to see the next frontier in Search. Probably one of the most seismic shifts that we have seen Google make is on how they handle keyword queries. This was most evident with their Hummingbird update where there is a shift from “typed” queries in Google to more of a conversational search. So the question becomes, do keywords even matter any more in the Hummingbird world?
All website owners need more traffic and more sales. Search engine optimization (SEO) is one of the best ways to reach these goals. Many people lose a lot of money because they don't invest as much in SEO as they should.
They are afraid that SEO is too difficult or not suitable for their company. Here are four reasons why SEO seems hard to some people although it isn't.
Freeways, rush hour, and gridlock; three things we’ve come to avoid in our adult lives…so is there a good kind of traffic?
Traffic to your website of course!
The key to online digital success lies in thinking like your customers and responding to how they behave online. It’s not enough to simply build a website and hope customers will come.
Many businesses try to cut costs by hiring cheap SEO service providers. Do these SEO companies really offer search engine optimization and does it make sense to use these services?
If you have been conducting any type of digital marketing over the past few years, the one item that you should have become very intimate with is your content and more importantly, the need to produce high quality content. The fact of the matter is that content is the lifeblood of your website. It’s the message from your content that helps educate users about your brand, your products and services and most importantly, how you can solve their problems. Content marketing is not something that is new to marketers; I mean advertisers have been doing this for years. What is new is the digital marketplace and how the ability of people to consume content has changed. In the digital age, we have access to copious amounts of data and content like never before.
If you have a multi-language website it can be difficult to get high rankings in the respective countries. This article will help you to optimize your multi-user website so that your web pages will get high rankings in the right countries.
Dan Ariely once said, “Big data is like teen sex, everyone talks about it, nobody knows how to do it, everyone thinks everybody else is doing it so everyone claims that they do it.” While there is plenty of hype around the term Big Data, there is not much being done as far as applying it in the realm of online advertising. Although marketers have been running data-driven campaigns for quite some time, there is not yet a standard approach to execute a successful audience targeting program. That said, being an avid data marketing agency, Mediative has developed a solid knowledge around this topic and therefore, provides the key features that should be taken into account when implementing an audience targeting online campaign.