High rankings on Google and other search engines are influenced by on-page factors and off-page factors. Before you focus on off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct.
On August 29, 2013, AskMen, the world’s most popular men’s destination online, revealed a bold new look and responsive design that enables readers to curate site content, introduces context-relevant commerce opportunities and enables brands to elevate the impact of their advertising messages.
When I perform searches, I usually do so using one of two devices: either my laptop or my cell phone. But there’s one major difference between the searches I do on both. When I search on my laptop, I do so to research something I plan to buy. But in cases when I don’t have my laptop on me but want to buy something right away, I use my smartphone to search for businesses that sell it.
Getting good backlinks to your website is very important if you want to get high rankings. If you want to save time and money, you should check if your website is link worthy before you start with your link building campaign.
No one wants to link to your website if it looks spammy. If your website design looks like 1999 then it's likely that your site won't get many links.
With an increasing number of consumers turning to their phones to perform local searches, having a strong presence in local search is no longer an option. It’s not just important to consider how people get to a site, but also how they behave when they get there.
Some people think that getting a website on Google's first result page can be done by purchasing the right product of service. You just have to click a few buttons and that's it. Unfortunately, that's not possible.
There are many tools and services that promise quick results with little work. People who used this tools had to learn it the hard way that it is not a good idea to use these 'shortcuts' tools. Google's recent updates have penalized the site that tried to game the system with automated tools.
It’s been a little over 12 months since Mark Zuckerberg and co. took Facebook public in what was one of the most closely followed Initial Public Offerings in history. Since then, there has been considerable media attention paid to the company’s performance. This media attention, combined with the added pressure for profit that accompanies a business going public, has prompted Facebook to focus heavily on improving its revenue streams. This has resulted in a tidal wave of new ad formats and features, and we have reached a point where Facebook recently announced that it is to retire more than half of its two dozen ad formats in an effort to increase simplicity for the advertiser. During this time, several incredibly useful tools have been released that may have gone unnoticed. What follows is a summary of some of the best ones.
The digital marketers at the Essex-based agency have shared their comments on the findings of research conducted by Searchmetrics.com into the changing influence of search engine ranking factors.
The article, 10 Interesting Digital Marketing Stats We’ve Seen This Week, published 28th June in Econsultancy, details the results of the Rank Correlation 2013 Study. This year’s report reveals that the importance of keywords in the domain/URL has significantly decreased in comparison to 2012, achieving a correlation score of just 0.03, down from 0.11. As expected, social signals have played a larger role in the ranking process. Google Plus showed the strongest correlation with ranking, followed by Facebook. Twitter and Pinterest on the other hand demonstrated a lower level of correlation.
You use them every day when you go online. Marketers use them in all sorts of promotions. Yet why is the creation and optimization of URLs a topic that often gets overlooked? You would think that people would spend more time on such an integral component of their web pages. Before we discuss some URL optimization practices, let’s take a look at the history of the URL.
URLs were invented in 1994 by Tim Berners-Lee and the Internet Engineering Task Force (IETF) URI working group based on some documentation from meetings that began in 1992. (Yes people, the Internet is that young). Every URL that exists consists of the following elements:
A large B2B Industrial Supplier approached us several years ago wanting to increase the effectiveness of their PPC campaigns. At the time, the PPC campaign and budget was smaller with significant opportunity for growth. The available inventory for the campaign was 16 times what the budget was able to effectively cover. At the time, the organization was very apprehensive with the investment into SEM and digital advertising; however, would be willing to increase budgets providing that success could be proven.