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by Jody Nimetz
http://www.mdiative.com
Search Engines Results Pages have changed dramatically in recent years. How has this changed the impact of the prime real estate on a Google SERP and how does this impact where people actually click when they arrive on a Google SERP? Of course that is dependent on the type of search that a user conducts but historically you really want to be found in that prime real estate of a SERP. We have previously defined some of this prime real estate as Google’s Golden Triangle wherein the top three or four results on the SERP are the place to be if you want to be seen by a good proportion of searchers.
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by Jody Nimetz
http://www.mediative.com
Having attended Pubcon on previous occasions, I am again grateful for the opportunity to attend the show again this year in Las Vegas for Pubcon Vegas 2014. Pubcon has been named a Forbes must-attend conference and I have found that Pubcon is always a step above the rest. The event takes place from October 6-9th, 2014 at the Las Vegas Convention Center. I’ll be live blogging various sessions via twitter so be sure to check out my twitter handle at: @marketing_jive. Here are some of the items that I’m looking forward to during Pubcon 2014.
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by Zak Ramdani
http://www.mediative.com
Our team was fortunate enough to attend BrightEdge’s annual conference, Share14. The conference was held in the heart of San Francisco, and featured new product announcements as well as guest appearances by the likes of Microsoft, Google, Adidas, 3M, and many more. Share14 focused on two core themes: the continued importance of content, and the state of the mobile revolution.
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ClickThrough Marketing has launched ClickView, a free tool that lets users test responsive design and mobile websites using their desktop browser. ClickThrough believes ClickView is the first tool that checks for mobile versions of sites without users having to pay subscription feeds.
Web developers and marketers can now reliably test mobile websites without shelling out for the privilege, thanks to ClickView, a new tool from ClickThrough Marketing.
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Search Engine Academy Washington DC made the Baltimore Business Journal's weekly Top of the List for August 1, 2014. The weekly list featured the top five fastest growing woman-owned businesses in the Baltimore, Maryland area.
The Baltimore Business Journal named Search Engine Academy Washington DC (SEA DC) as one of the top five fastest growing woman-owned business in the Baltimore Maryland area for their weekly Top Of the List feature.
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by Alexandra Kansun
http://www.mediative.com
The 1990’s were undoubtedly eventful. Rachel from the hit series TV show Friends got engaged to Barry-who, let’s face it, is no Ross Geller, Ross and Carol conceived Ben, their adorable blond haired baby whom Monica concussed, and Joey and Chandler adopted a chick and a duck. I remember it vividly, sinking into the soft suede couch with my brothers and sisters eating all of the popcorn before I could even get a handful. Every day my siblings and I would fight for the remote- I mean really, it was like a scene from 300, we would scream kick and punch, but every Thursday at 8pm nobody said a word. It was our family ritual; after dinner my mom would make popcorn, not just the microwavable stuff, the stove made fluffy and buttery kind, my brothers would haul their duvet covers down the stairs so we could all keep warm, my Dad would handle the remote and all of the lights, and being the youngest my sister and I would snuggle up and keep the couch warm. Needless to say, Friends was quite the event in my family, as was television all over North America at this time.
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by Kyle Grant
http://www.mediative.com
The use and validity of the post view conversion metric is a hotly debated issue in the online advertising space and, as with search, brings about the issue of attribution. Display is very different to search and therefore requires its own set of metrics. The major differences between search and display advertising can be analyzed by looking at the variation in the user intent across the different channels.
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by Ian Everdell
http://www.mediative.com
Have you ever wondered whether the data you’re capturing in your feedback survey is actually representative of customer sentiment?
Have you ever filled out a customer or user feedback survey (you know, those ones that pop up when you visit a site and ask if you’d like to leave feedback when you’re done) that you felt didn’t accurately capture your feelings about the site?
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by Zak Ramdani
http://www.mediative.com
Serving users different web experiences based on their location is not only acceptable, but desirable from an SEO perspective so long as this happens to cater to the user’s location. This type of content delivery is usually done on a country-level, where currencies, applicable taxes and laws can vary. Conversely, providing multiple site-wide experiences with drastic changes to available content within one country for the purpose of usability testing can be a cause for concern. Although IP based content delivery for the purposes of website usability testing may not hurt the site at all from an SEO perspective, there are associated risks that could include ranking demotion or being removed from Google’s index altogether, due to the following:
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by Jody Nimetz
http://www.mediative.com
You know it seems that the largest players in local search always have something going on, these “players” include Google and Bing who, from a local search perspective, continue to test and experiment with new features for local search. In the Search business it can be difficult to stay on top of all of the recent changes whether it be an algorithm update or changes to a particular vertical in Search. So we thought that we would compile a list of some of the more interesting going-ons as it pertains to local search in the digital space.
Here are a few “Did You Knows” and a couple of high level local search optimization tips for you to consider this summer.
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