by Admin
Article by Axandra
SEO software
Search engine optimization (SEO) is continually evolving. Things that worked great in the past can trigger a ranking penalty today. Technology is always undergoing change and you have to make sure that you do the right things if you do not want to become obsolete tomorrow.
Here are some things that you can do to make sure that your business gets the best results from search engine optimization:
by Admin
Article by Axandra
SEO software
BlueNileResearch published an interesting study about the way searchers formulate their queries. This article will show you how to use this data to reach more customers.
by Admin
by Rebecca Maynes
http://www.mediative.com
According to Bing Ads and the Yahoo Network:
by Admin
With some massive changes transpiring in Google with regards to mobile, we have compiled some interesting mobile search related stats that you may find interesting. Google “M Day” (Mobile-egeddon Day) is coming tomorrow, April 21st as Google is launching an update to their mobile search results. In a previous post I discussed the ABC’s of Organic Search for 2015, and you guessed it “M” is for mobile.
by Admin
by Jody Nimetz
http://www.mediative.com
Lots of chatter out there in recent years about SEO being dead and that SEO is on the outs. Well that topic is debatable but one thing is for sure, SEO is definitely undergoing a metamorphosis. The tactics and strategies that marketers were using a few short years ago are no longer proving to be effective. Add in some major changes to Google’s algorithms and you can see how “search engine optimization” is really maturing and morphing into a more performance driven marketing channel. Organic Search is evolving beyond traditional SEO and is moving into a more semantic, conversational type of engagement. And it really, at the end of the day, is about engagement.
We thought that it would be fun to look at the ABC’s of SEO specific to key topics that are relevant for organic search in 2015. An A to Z of how to establish, maintain and enjoy organic search success in 2015 and beyond.
by Admin
by Mediative
http://www.mediative.com
Businesses in the finance and/or insurance industry know that earning a spot in the search engine results for keywords related to this industry can be difficult, if not impossible without an endless budget. It’s imperative to expand your keyword list, and think more long-tail, less competitive keywords in order to earn ranking for searches more closely related to your specific industry. For example, given your industry, it’s likely that your business has multiple locations throughout the province/state or even nationwide. Optimizing specific pages on your site for locations will mean that when people search for “Insurance your town” that page is more likely to appear in the results.
by Admin
Article by Axandra
SEO software
Duplicate content is an issue for many webmasters. Although there is no penalty for having duplicate content on your website, Google has ranking algorithm filters that act very similarly to a penalty. Google's Gary Illyes confirmed at SMX last week that duplicate content does not influence the other pages on your website.
by Admin
by Jody Nimetz
http://www.mediative.com
If you have been participating in digital marketing for long enough, you are well aware of the various metrics and performance indicators that you can use to measure the success of your campaigns. From an Organic perspective alone, there are a plethora of metrics and KPIs (Key Performance Indicators) that you can report on to show the progress of your campaign. In a slightly simplified manner there are really three areas of measurement that directly measure organic search/SEO performance:
by Admin
by Julia Vyse
http://www.mediative.com
No matter the platform used, retailers need to build trust with consumers in order to get initial and repeat business. Retail transactions online can feel less legitimate than in-person, so it’s important to build a strong reputation, a good rapport with customers and become known as an authority on your niche.
Customer reviews and endorsements from others are extremely helpful, and endorsements from Google can often give a needed boost to an online retail campaign using Adwords and Google Shopping.
Here are three ways to build trust using Adwords:
by Admin
Article by Axandra
SEO software
Links from other websites are extremely important if you want to get high rankings on Google. Unfortunately, it can be very hard to get good backlinks. Sometimes, your website itself is the reason why other people don't want to link to it. Here are seven reasons why other people do not want to link to your site:
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