Since Google's recent updates, link building by spamming does not work anymore and that's a good thing. To succeed with your website in 2014, you have to do the right things.
I’ve been doing a lot of thinking lately about habits. Why is it that some people have to go for an afternoon snack (me!) while others crave a morning coffee? Psychologists believe that we are not necessarily pre-programmed to become smokers, drinkers or over-eaters, but instead fall into different behavioral patterns through automation. In The Power of Habit: Why We Do What We Do in Life and Business, Charles Duhigg outlines the three steps that make up a circular behavioral reaction creating automated habits:
Buyers are continually evolving, and their changing online behaviours will dictate where you should be focusing your digital marketing efforts in 2014 – at Mediative we have some predictions of what we think will be important to the continued growth in digital maturity and connecting with customers online.
Getting high rankings hasn't become easier with Google's recent updates. Fortunately, it is still possible to get high rankings if you do the right things. Depending on your target keywords, you have to do different things to get high rankings.
If your business is in an industry that's not 'sexy', you might think that it is impossible to get backlinks to your website. Of course, it is much easier to get backlinks if there are a lot of blogs about your topic. With the right ideas, however, you can get backlinks to your website even if your business or product is rather boring.
The official Bing blog has posted information on how to improve the Quality Score of your ads and web pages. Although the information is from Bing, it can also help you to get better results with your Google campaigns.
If you want to optimize your paid search campaigns for the holiday season, the following tips will help you:
As mentioned in my previous post, I am spending the week in one of my favorite cities Las Vegas for Pubcon Vegas 2013. The event takes place from October 21 – 24, 2013 at the Las Vegas Convention Center. I’ve been live blogging various sessions via twitter so be sure to check out my twitter handle at: @marketing_jive. Here is a rundown of some of the sessions that I attended on Day Two.
I am spending the week in one of my favorite cities, Las Vegas for Pubcon Vegas 2013. This is my second Pubcon event and probably will not be my last. I have attended a number of other search marketing conferences and have found that Pubcon is always a step above the rest. The event takes place from October 21 – 24, 2013 at the Las Vegas Convention Center. I’ve been live blogging various sessions via twitter so be sure to check out my twitter handle at: @marketing_jive. Here is a rundown of some of the sessions that I attended on Day One.
SerpBook is a powerful and easy to use application for tracking search engine rankings online and after two years the volume of positive reviews is not slowing down.
SerpBook were one of the first accurate online rank trackers to hit the market two years ago. Prior to this SEO’s had to use desktop software that required dozens of proxies which slowed up the tracking and gave inaccurate results. As an innovator to the market SerpBook took rank tracking online giving customers the ability to see their rankings at any time, from anywhere without the need for cumbersome desktop software. SerpBook is still seeing growth two years later and continues to receive great reviews from current users.
– a Google “Simulator” for Online Marketers and Brands
CMOs are now able to accurately budget, allocate, and track ROI for online marketing expenditures using this new type of search engine simulator.
With the removal of organic keyword search data from Google Analytics last week, as reported by Search Engine Land, brands and online marketers have been left in the dark, once again wondering if SEO is finally dead.