by Admin
Submitted by smrsubmissions
by Sharon Housley
http://www.feedforall.com
With all the vast amounts of information available on the web, it is becoming more and more difficult to sort through and find what you are looking for. RSS significantly lowers the signal-to-noise ratio. RSS has the unique ability to compile information and filter it, so you only see unique and relevant content. The information superhighway has become packed with content, and those familiar with technology are using RSS to filter the content, allowing them to drill down and access only the content they want, without having to wade through all the noise.
by Admin
by Andrew Spoeth
http://www.enquiro.com
- blogging from SES San Jose, 2009 -
At a conference like SES, you’ll find search agencies, representatives from the search engines, consultants, bloggers, … and marketers. The marketers will fall into dozens of categories, by industry, company size, etc., and B2C and/or B2B. I’ve spent a great deal of time with B2B marketers over the last couple of years at trade shows like this one, as well as in sales calls, webinars and client meetings. These are some of the questions you will hear them asking in San Jose. They will come up in sessions, in the coffee line-ups, and yes, maybe even occasionally at the #SearchBash.
by Admin
Submitted by axigen
Lately, there has been a lot of buzz about the brand new cloud computing paradigm. Supposedly, through this type of cloud resource, you would get the same performance and user experience levels as with classic systems. Some companies have moved word and spreadsheet processors online, while others plan to allow users to play HD quality games on demand, over the Internet – all striving to move from regular desktop related applications onto the Web.
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by Gord Hotchkiss
http://www.enquiro.com
This week, the latest in my “fireside chats” (courtesy Aaron Goldman) about past SEM memories.
In the early days of our search marketing business, our collection of SEO clients ran the gamut from slightly off white to shades of gray approaching black. Yes, back in the day we too did some stuff that wasn’t smiled upon by the anti-spam gods of the search universe. Of course, it was (and still is) sometimes difficult to determine where the line between white and black could be found.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
As I said last week I’m in the mood for a little reminiscing, so today, I’ll be sharing the story of my first industry event and how I met iProspect’s founder, Fredrick Marckini.
by Admin
by Jody Nimetz
http://www.enquiro.com
Ahh reporting… marketers live and die by reports, business live and die by reports, coaches live and get fired by reports. At some point in your life you will have measured and communicated success (or failure) in the form of a report or dashboard. We all use them, heck in the online marketing world we use them each an every day. So why then is there confusion by the masses over dashboards vs. reports? For whatever reason, there seems to be a lot of confusion over what a dashboard is and should consist of compared to that of which a report should consist of.
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by Gord Hotchkiss
http://www.enquiro.com
This time of year always causes me to look backwards. My birthday is in the summer, so the increasing tally of years is hard to ignore. But it was also summer, specifically the summer of 2004, when I wrote my first Search Insider column, called “The Growing Pains of Search.” That was 213 columns and about 180,000 words ago (I”m rapidly closing in on David Berkowitz and his 224 SI columns). And, finally, it was the summer of 1999 when Enquiro (then Search Engine Position) was born, so this marks my tenth official anniversary in the biz (I’ve been playing around at organic optimization since 1996).
by Admin
by Gord Hotchkiss
http://www.enquiro.com
It’s been just over 6 weeks since the birth of Bing. While I didn’t actually say Microsoft’s new search baby was ugly, I was less than optimistic about it’s chances of unseating Google in a popularity contest. So, with every measurement panel carefully following Bing’s debut, I think it’s time to see just how little engine is doing in the search (oops, make that “decision”) sandbox.
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by Gord Hotchkiss
http://www.enquiro.com
I’ve been working with companies on SEO for over a decade now, and there’s one thing I’ve noticed: all things being equal, healthy companies with great cultures seem to do much better in organic search results. And by organic success, I mean the good, white hat, Matt Cutts approved kind of success. I bet that if you found the companies that do well in organic search, you’d also find companies that Jim Collins (author of Built to Last and Good to Great) would be proud of. This correlation can’t be coincidence, so I’ve outlined some reasons why this might be so:
by Admin
by Gord Hotchkiss
http://www.enquiro.com
“In the future, everyone will be world-famous for 15 minutes.”
Andy Warhol, 1968
When Warhol made his oft-quoted prediction, he was referring to the ability of media to push anyone into the bright glare of the spotlight for a fleeting brush with celebrity. What he couldn’t have anticipated was the strange twist the web would throw on that. The web democratized media and accelerated Warhol’s prediction. Viral fame doesn’t depend on tightly controlled channels like newspapers and TV networks, it seeps, oozes and sometimes gushes, propelled by users. All of us, including middle aged guys from New Jersey lip syncing to pop songs, kung fu fighting bears and teen age Star Wars obsessed wannabes, can now be famous.
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