PPC or SEO - Which should you invest into first?

by Admin


05 Aug
 None    Site Promotion

by Jody Nimetz and Kyle Grant
http://www.enquiro.com

While attending the SMX Advanced Tradeshow in Seattle a great question was asked and sparked an interesting debate: “Where do you invest your first marketing dollar? In SEO or PPC?”

This is a very interesting question and not an easy one to answer. The answer basically comes back to performing a gap analysis. A Gap analysis is simply a measure of where you are now and where you need to be. Looking at your campaign objectives and goals we can easily determine what your end goal is. What is it that you are looking to achieve from your online search campaigns and what’s more how important is this goal? Simply put is online search another customer touch point or a key acquisition tool driving the economic engine of your company?

How to gain word-of-mouth marketing

by Admin


04 Aug
 None    Internet Related

If you think about it, word-of-mouth advertising is wrapped up in all forms of marketing. That is because word-of-mouth recommendations can stem from any part of your marketing strategy. If you have a funny television ad running, one person will tell another who will watch for your ad. You did not explicitly ask for that word-of-mouth recommendation, it just naturally stemmed from one of your other marketing vehicles.


Search behavior - I know what I want but not where to find it

by Admin


01 Aug
 None    Internet Related

by Gord Hotchkiss
http://www.enquiro.com

Last week I looked at search behaviors when we knew what we were looking for and where to find it. This week we’ll look at what happens when you know what you’re looking for but you’re not sure where to find it.


Web linking - What is it?

by Admin


31 Jul
 None    Site Promotion

by Terry Detty
http://www.majon.com

Web linking traditionally has been a great tool for advertising, although one surrounded in controversy. While many people agree that web linking can be a good tool for promoting one’s business on the web, many also agree questions surround “linking rights”.

A new search engine from Ex-Googlers challenges Google

by Admin


30 Jul
 None    Search Engines

Copyright Axandra.com
Web site promotion software

A new search engine with the name Cuil.com launched yesterday. Cuil is an old Irish word for knowledge and it is pronounced "cool". Could Cuil be the new Google killer that so many companies tried to build?

Want to be a top notch analyst? Add these skills to your repertoire

by Admin


29 Jul
 None    Internet Related

by Manoj Jasra
http://www.enquiro.com

If you are looking for a career in web analytics and want to establish a solid foundation of skills as a part of your overall analytics training, then I recommend adding the skills below to your tool-set to help you become a very well rounded analyst before you enter the field. Taking a course on web analytics, reading a book on web analytics or subscribing to a web analytics blog are a good start, but frankly, are not good enough by themselves.


Exchanging business cards - Etiquette tips

by Admin


28 Jul
 None    Internet Related

Some people think you should give your business card to anyone that will take it. Others say to only give it to people who ask for it. Otherwise, you’re just wasting your your business card printing budget on people who are just going to throw your card away anyway.

The key to getting people to want your business card is to ask them for theirs first. Most likely, that person will ask for your business card in return. Then your card can get to work for you and you can work on making a new business contact.


Patent analysis - how search engines deal with inbound links

by Admin


25 Jul
 None    Search Engines

Copyright Axandra.com
Web site promotion software

This month, Yahoo was granted a patent that describes how link texts may be used to increase the relevancy ranking of a web page. Although the patent was filed in 2002, it provides interesting details about how search engines can use link texts.

Search behavior - I know just what Im looking for

by Admin


24 Jul
 None    Internet Related

by Gord Hotchkiss
http://www.enquiro.com

We seek information to fill gaps in our existing knowledge. The extent of that current knowledge and how we’ve structured it will play a large part in determining intent. It will help shape our knowledge requirements, our strategies for retrieval and how we will evaluate information scent. As stated in my previous two columns, we’re generally in one of three states when we turn online for information; we know what we’re looking for and where to find it; we know what we’re looking for, but not where to find it; or, we don’t know what we’re looking for or where to find it. Today, I want to explore intent in the first of these states:


Beginners affiliate marketing tips

by Admin


23 Jul
 None    Internet Related

by Debbie Ducker
http://www.duckerpromotion.com

Beginners affiliate marketing can be quite overwhelming. It is clear from the start that you have a huge learning curve before you will see your first commission earned. But what many do not realize is that they are their own worst enemy. By not knowing some vital "affiliate marketing tips" you can lose quite a bit of money right out of the box without even realizing it.


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