Online advertising encompasses a range of marketing strategies such as banner advertising, email marketing, search engine marketing and PPC advertising. Online press release distribution, blogging and article submissions to social bookmarking sites are also a part of online advertising.
Hollywood, FL...With the introduction of EzBackup101 backup software, Data Protection Solutions by Arco now offers even the most non-technical computer users the ability to backup their data automatically.
The latest tool in DPS-Arco’s arsenal of drive to drive backup products, EzBackup101 is directly targeted to the computer user who knows little or nothing about hard drive backup. It comes with preloaded backup schedules so inexperienced or computer phobic users don’t need to know a thing. As long as their computer and backup drive are powered on, their backups will run.
B2bcompass Ltd., the UK call center and search engine company continues its expansion by acquiring shares in one of the most innovative search engines on the web: masterseek.com.
Masterseek.com is part of the Masterseek network with additional localized versions of its business to business search engine now in operation.
Thanks to this acquisition agreement b2bcompass will immediately see dramatic increases in the number of visitors to its site. The increased traffic will significantly impact advertising revenues for the company. The partnership will benefit b2bcompass.com in two direct ways: firstly by the addition of parts of Masterseek's company database and secondly by employing Masterseek's web crawler technology to keep the database active and current.
Do you want to get customers from outside the United States? Is your business located in Europe or another part of the world? There are a few things to consider if your website is aimed at people outside the United States.
Last week I wrote a piece on planning a site redesign in the Web 2.0 world. The good folks at BtoB Magazine were good enough to include the post in the B2B posts of the week on BtoBonline.com. It just goes to show that website redesigns or the ideas of conducting one are a hot topic especially in the B2B arena. At Enquiro, we work with B2B clients everyday and lately almost everyone of them has either just completed a website redesign or are contemplating a site redesign in the next six to twelve months.
Customer Relationship Management (CRM) software is an application software aimed at creating a better relationship for firms with their customers through automating processes, defining staff roles and planning processes. CRM helps firms to anticipate the needs of their current and potential customers. CRM consists of mainly two versions - onsite/in-house CRM and online/hosted/web based CRM. Online CRM is considered a milestone in marketing fields as it helps to maximize a ‘small’ firm’s revenue, customer satisfaction, as well as retention and profitability. It is as advanced as onsite CRM but is cheaper and easier to implement, and is the best choice for small and medium businesses.
Do you know what a Paamayim Nekudotayim is? Are you a web developer or software engineer? Well come on, spit it out then (saying these words caused me to accidentally spit on my girlfriend's arm, she wasn't very impressed). If you've used PHP (Hypertext Preprocessor) to create your websites you would have come across these strange words. But, why are they there? I mean, computer languages are strange and different compared with normal human beings' tongues, but this is just too weird.
A great way to promote your online business and have very targeted traffic sent to your site is through reviews by bloggers and owners of industry resource sites - but grabbing the attention of these people can be quite a challenge. You can wait and hope that some of these people stumble across you; but it's far more effective to reach out to them.
Link building is one of the most important search engine optimization steps. Without good inbound links, your website cannot get high rankings. Although it is very important that your website has optimized content, without the links to your website, search engines won't consider that content much.
It's important to get the right links to your website. Link spamming doesn't work. You must make sure that you get high quality links that Google and other search engines like.