by Admin
by Admin
Billboard advertising can be a very effective marketing tool, but if you’re not careful, it could be a marketing dud. Billboard advertising is expensive, so you need to carefully weigh your options and be sure billboard advertising is the tactic you want to go with (along with your other marketing tactics, of course).
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by Gord Hotchkiss
http://www.enquiro.com
THIS IS THE SECOND in a series exploring the question of how we interact with search pages and the impact on brand relationships. Today we look at why we search in the first place.
Let’s begin with perhaps the most fundamental question ever asked in this industry. Why do we search? I’ve been in this industry for over 12 years now, and I’m not sure I’ve ever heard an answer to it. Why do we seek information? Is this need cultural or inherited? Is how we seek information changing?
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by Michael Fleischner
http://www.marketingscoop.com
Are you launching a new website? There's no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results.
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by Jody Nimetz
http://www.enquiro.com We have received a number of questions regarding the use of microsites and the SEO benefit they may bring for site owners. Karen from California asked, "What is your feeling about microsites……people in our company want to build lots of microsites… On each site we will have some (limited) content. Good idea or bad idea? Is this the best use of our resources or is it better to build up our main site?"
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by Robert Burko
http://www.eliteemail.com
Your online or bricks and mortar electronics outlet may already be using an email marketing program to promote its products and keep in contact with current customers. But, how can you maximize the potential of this tool to create greater sales growth on a more consistent basis? One way to maximize your use of email marketing programs is through growing your contact list. Growing your contact list through promotions and contests will increase your potential for sales. And I'm sure I don't have to tell you why that is worthwhile.
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by David O Connell Starting an online business is a very large undertaking. The key to making it work for you is getting your name out there and educating your target audience about your product or service. Hundreds of new businesses are popping up every day on the Internet. Your goal is to get yours noticed above everyone else's. So, how do you do that?
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by Admin
by Gord Hotchkiss
http://www.enquiro.com
I love debate. I love defending my ideas, and in the process, shaping, refining and sometimes discarding them as they prove to be too unwieldy or simply incorrect. My last two columns have generated a fascinating debate around the concept of branding in search. Fellow Search Insider Aaron Goldman, comScore Chairman Gian Fulgoni, his senior vice president of search and media, James Lamberti, Erik du Plessis, Millward Brown executive and author of "The Advertised Mind" (fascinating book, by the way), as well as a host of others, have taken up the debating gauntlet on this particular topic.
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