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by Chris Miller
http://www.rankbullet.com
There are many webmasters that will accept any inbound link in the erroneous belief that it will improve their search engine results and traffic stats. And there are link building companies that service webmasters who are more than happy to take advantage of their “link envy” by using shady or spam like tactics to build those links for them.
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by Jody Nimetz
http://www.enquiro.com
Google Webmaster Tools has been around for a few years now. Over the past few years, the Google Webmaster Team has done a remarkable job in updating Google Webmaster Tools and listening to the needs of Webmasters and site owners. For those of you who do not currently use Webmaster Tools, you should. Google Webmaster Tools is a very powerful tool that you can use to address any indexing issues that Google may have with your site. Google Webmaster Tools is a great tool for reporting statistics and diagnostics pertaining to the managment of your site’s pages in Google index. If you are not indexed, you’re not going to rank… and if you don’t rank, you don’t receive any traffic to your site. (Of course this is from an organic SEO perspective). If not have not yet set up Google Webmaster Tools, you’ll want to check it out by going here:
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by Manoj Jasra
http://www.enquiro.com
Search Engine Strategies (SES) will be held in Toronto, Ontario next month featuring a number of our industry’s thought leaders. A topic that sprung my interest was on day 2: "SEO Don’ts, Myths, & Scams" featuring the CEO of High Rankings, Jill Whalen. To get some insight before SES Toronto, I was able to catch up with Jill Whalen to ask her a few questions on the topic of SEO Don’ts, Myths, & Scams. Below is how our conversation went:
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by Robert Burko
http://www.eliteemail.com
Email marketing solutions go beyond grabbing attention. They define your audience for you. Even though you may have turned a couple heads with a catchy ad campaign, lacking an understanding of your customer often means dropping that customer's attention. Of course, no one has to remind you how important it is to have your customer's attention.
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by Gord Hotchkiss
http://www.enquiro.com
As David Berkowitz mentioned a few columns back, comScore CEO Gian Fulgoni pondered the implications of the fact that 95% of Google's search advertising inventory never gets clicked. All those millions and millions of impressions get thrown out there, just to fade away as a non event as soon as one leaves the results page. Our own research, which Fulgoni refered to, shows that presence at the top of the page does have an impact on brand awareness and propensity to buy. So, logically, even if a link is not clicked, there must be value there. Fulgoni wondered if perhaps Google was leaving significant amounts of money on the table with their cost per click model.
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by Michael Fleischner
http://www.marketingscoop.com
Keeping track of where your website ranks on Google for important keywords and keyword phrases can be a full time job. Although many tools exist for monitoring search engine position, properly evaluating SEO performance requires a disciplined approach.
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