by Admin
by Paul Wolbers
http://www.paulwolbers.com
Who, exactly, stands behind that website on your screen? Does that web page really belong to the company it claims to represent?
A handy little applet, known as a "Whois", can tell you who is behind a web page before you make that final click or download that free offer.
by Admin
The domain name of a website is often one of the most overlooked aspects of web development. Yet, when it comes to marketing, it is potentially a very powerful tool. Businesses looking to establish an online presence should use their website to assist in company or product branding whereas stand alone websites can promote their pages in the search engine results.
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by Rick Tobin
http://www.enquiro.com
In the past week I have had two prospective clients raise questions that ultimately stem to the "real value" of having a sponsored campaign, but more importantly, how you derive that "real value."
First of all, lets get some semantics out of the way.... Clicks are valuable; visits are valuable; reducing the CPC is valuable; brand awareness is valuable; but nothing is as valuable as a return on the bottom line. This doesn't mean just improving conversions, but improving the cost/conversion and the lifelong value of every single sale or lead. This is "real value," and sometimes being able to recognize and/or reconcile that true metric is not that easy, especially if you have a longer sales cycle and the purchase decision involves a longer than normal research phase.
by Admin
A lot of people get tempted by good looking web templates. Some template vendors even offer do-it-yourself kits to their customers. Web templates are designed by experts, using the latest designing software. They look stunning, compared to web pages developed by other means. While readymade templates offer several advantages, they have some disadvantages too.
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by Justin Michie
http://www.justinmichie.com
One of the first steps in creating a marketing plan is developing a USP, or Unique Selling Proposition (sometimes called a Unique Selling Point or a positioning statement). A USP is an ultimate statement of benefit, or the single most compelling reason why a customer should buy from you over your competition. In a short, meaningful, specific sentence, a USP describes your primary distinguishing feature to your target market and lets them know what's in it for them if they do business with you.
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by S. Housley
http://www.feedforall.com
According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don't know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization. Unfortunately, of those 100 items that account for search engine ranking, there are only a few that webmasters can actually control.
Unless you are a interested in an exercise of futility, it is important to only focus on those ranking factors that you, as a webmaster, can control and influence.
by Admin
by Michael Rock
http://www.theinternetpresence.com
Screw up your META Tags and get 20 Years in Prison!
That's right! You read that right! If you misuse your Meta tags you could get up to 20 years in prison for it according to the 'Adam Walsh Child Protection and Safety Act'. With this law it is an offense for any website to use Meta tags in a way that misleads children by tricking them into 'viewing material constituting obscenity.' The penalty doubles to 20 years if you intentionally use the Meta tags to deceive children.
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by Stanley Park
Until recently, the vast amount of news and other information available on the World Wide Web was accessible only by manually browsing for specific content via search engines. RSS (Really Simple Syndication) represents an information revolution that turns this concept around by actively syndicating content on an ever growing number of websites. RSS content is transmitted over the Web via 'feeds' covering an extensive range of topics and interests, from general news coverage to breaking bulletins in sports, business, science, politics, the arts, and countless other fields. Users subscribe to the RSS feeds available from an increasing number of websites and receive frequent updates in their selected fields of interest via an 'RSS reader' or 'aggregator' that continuously gathers news from RSS-capable sites and translates it into text and links for review on-demand.
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by Trina Newby
Marketing your business should be a consistent priority daily. The importance of spreading the word about your product or service can be the difference between success and failure. As a home-based or small business owner, you will wear many hats. This will include worker, manager, janitor, receptionist, order taker and a host of other duties.
Sometimes, we can get so caught up in being the worker for the business that we forget we also have to be the visionary and the planner - the role that gives the business guidance and ensures its longevity.
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by S. Housley
http://www.feedforall.com
The old adage, "keep your friends close, and your enemies closer", is applicable not only to personal relationships but business relationships as well. While I'm not suggesting that you befriend your competitors, it is important that you are cognizant of your competitors' business ventures and methods.
It is important to realize that while monitoring your competitors is essential, it could easily become an obsession. Therefore, it is crucial that you strike a balance when incorporating it into your business plan. There are several ways to conduct successful stealth competitive intelligence operations. While it is fanciful to imagine yourself as a secret agent or spy, none of these techniques are difficult, hidden or secretive. In fact, most of them are tools or services available to all businesses.
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