by Admin
by Gord Hotchkiss
http://www.enquiro.com
What is the number one thing that keeps the sales teams at Yahoo, Google and MSN up at night? It's not click fraud, it's not capping of bid prices, and it's not counting their stock options. This is another 'C' word. I call it the C Level Ceiling.
by Admin
by S. Housley
http://www.feedforall.com
The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.
The Internet has opened the doors to a diverse congregation that exists beyond the traditional borders that communities have become accustom to. Using technology as a communication medium has not been lost on spiritual leaders and many have embraced the Internet as a medium to spread their faith. It is rare to find a house of worship that does not have a website or Internet presense. Expanding upon this theme, parishes looked to podcasting to further expanded the reach of their spiritual counselors and ministers. Many preachers record homilies, hymns, services, sermons or gospel teachings, for parishioners and interested listeners.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Let me apologize right off the bat. I'm going to jump on a pop culture bandwagon, but I'm doing it to prove a point. Search trends reflect the interests of our society, and they can provide an invaluable way to gain intelligence about what's on the public's mind.
by Admin
by Tom Abramowski
http://www.enquiro.com
There is a lot of speculation and rumors floating about regarding the recent release of Google Spreadsheet, however, I highly doubt that Google is strictly going after the entire desktop office suite market. Personally, it looks to me like we are seeing the reincarnation of the Netscape and IE battles of yore. Undoubtedly, Google is following the old Microsoft competitive business model by releasing alternatives to Microsoft's core product improvements on the web for free. Didn't Microsoft write those rules in the early 90s?
by Admin
by Gord Hotchkiss
http://www.enquiro.com
On Tuesday night, I was wondering aimlessly through the streets of Old Montreal, staring in hapless confusion at my Pocket PC. Prior to the trip, I thought I had passed into the elite of the technologically advanced road warrior. With Pocket Maps loaded, my hotel location pinpointed and a plethora of enticing little dots to explore, I set out on the cobblestone streets, secure in the knowledge that the entire streetscape of Montreal was magically captured in my trusty iPAQ.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
In the latest Business Week, buried on page 70, there's a story about outsourcing in search marketing. The story is titled "Life on the Web's Factory Floor" and it's about the thriving business in assembling search marketing ads. From the description, it sounds like search marketing is nothing more than a big Scrabble game. You throw a bunch of combinations of words up in the air, see how they land and cut and paste them into your ads. In fact, in the story a search marketing specialist is defined as someone who 'types phrases to drive ad traffic.' One gets the mental image of the proverbial room full of monkeys sitting at typewriters. At least Mr. Helm called it 'slightly creative.'
by Admin
by Cory Bates
http://www.enquiro.com
When Apple first came to the market, their core product offering was hardware. That's where the money was, because nobody was mass producing an affordable home PC. IBM was still run by clones in blue suits and white shirts. Apple wanted to not only be profitable, but to offer a focused, quality product to their customer, packaged in a stylistic and compact box.
A few years later, IBM decided they would grant licenses for their hardware so that everyone and their dog could start making compatibles, while they shifted their attention to applications. That's where the money was. The only problem was that IBM was just a few months too late, and a college drop-out with a titan of a business acumen had already positioned himself on top of the mountain.
by Admin
by Joseph Pratt
http://www.icmediadirect.com
Perhaps blogging isn't such a graceful word. For me, personally, it sounds like a worded drudgery the way cereals can be soggy, skies can be foggy, and the way minds can be groggy. But for now, it's too late to rename this shortened word for web-logging. Widespread blogging is nevertheless one of the most engaging Internet developments of the past few years. As a medium it gives rise to many new and worthy voices and plays a new and vital force in shaping opinions, political realities, trends, and even our language.
I believe that a blog is simply a tool to use for someone who's got something to say. Let me be clear in saying that a blog is a poor choice for someone who needs a megaphone to scream out to cyberspace in order to elicit a meaningful response from Internet users. If you want attention and want it now and expect blogging to bring it to you, then this will surely be a disappointment. However, if you like to write and engage others on subjects of which you have some command or experience, then it's a wonderful application with which you can interact with people who share similar interests as you. The hype is well founded.
by Admin
by Manoj Jasra
http://www.enquiro.com
Interactive media is emerging as a prominent feature of websites these days. From AJAX to Flash to streaming movies, they all provide a rich user experience that having text and images alone cannot match. When applied correctly, these types of media can be invaluable in terms of engaging users; however, media files do to take up valuable page real-estate and aren't exactly at the top of any search marketing company's recommendations list.
by Admin
by S. Housley
http://www.feedforall.com
Associations and trade organizations are great places to meet individuals. Usually organizations have a common theme, and it is an understood implication that all members participate to improve themselves and their businesses.
Whether it is a chamber of commerce or a trade association, members have common problems, issues and concerns. By sharing issues and resolutions, members can benefit by the experience of others. Many business owners participate in organizations, not only to network, but also to hopefully circumvent some of the pitfalls encountered by other small businesses--learning from others.
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