by Admin
by WebWiseWords
http://www.webwisewords.com
Newsletters have massive potential to promote your business, sell your products, inform your potential customers, and retain existing customers. They can increase affiliate sales, market new products, or keep your customers informed of changes.
An informative newsletter will help to develop a powerful and profitable mailing list but to do this you must ensure that your newsletter content is as strong as it can be. Too many newsletter authors make the mistake of over-selling. Customers and leads will soon become bored of reading page after page of marketing material and instead want to be informed, educated, excited, and even entertained.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Gassime would never consider himself famous. He's a very gentle, very kind man who happens to run a small hotel in Florence, Italy called Hotel Europa. He quietly goes about his business, welcoming guests, making sure rooms are clean and ready, and ushering people to tables in the small breakfast room. There is nothing unique about the Hotel Europa on via Cavour either. It's probably similar to many small hotels in Florence, and throughout Italy. It boasts just two stars out of five, is in a converted convent that's hundreds of years old, and has a handful of modest but clean rooms.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
As I write this I'm sitting on France's TGV train from Paris to Lyon. I'm one week into our European vacation, and so far it's been wonderful, with the exception of an unfortunate pickpocket incident in Paris's Chatelet metro station (my father-in-law was the victim, not me), and an ensuing long and somewhat fruitless conversation with the French gendarmerie. It's been a struggle getting back into SEM mode to write about search engines and whatnot. It's hard to believe that in San Jose, there's little happening that doesn't have to do with search engines.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
At the end of this week, thousands of search marketers will begin their pilgrimage to the west, to the mecca of search that is San Jose. It's time for what has emerged as the premier search gathering, the west coast version of Search Engine Strategies. This show always marks a bit of an annual milestone for me.
It was two years ago that I became a regular columnist for the Search Insider, and I also try to shoe horn the sessions I present into our annual family camping vacation, precariously balancing on the cusp of the many professional and social demands that surround SES San Jose and keeping a wife and two daughters from throwing my laptop down the nearest camp toilet. I usually drive in from the campground in Santa Cruz, sun burnt, smelling of wood smoke and carrying my 'good' clothes, borrow a hotel room and shower from one of my colleagues who chose to forego the 'back the nature' route in favor of room service, and try to make myself presentable. For the most part, it was successful.
by Admin
by S. Housley
http://www.feedforall.com
Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.
by Admin
Today anyone who has writing ability or is dreaming to be a writer has written a blog in the net. There are blog soft wares that are simple and easy to use and a technically inclined and challenged individuals can easily acquire a blog online.
For some individuals, blogs are their projects of every day living, as they talk about their daily episodes as well as make tribute to friends and family. Furthermore, blogs assume a profound meaning written to compose and assemble political statements, endorse a product, supply information on research, and even offer tutorials. Any subject that are of your interests, you can be sure that someone has written a blog about it.
by Admin
by Jinger Jarrett
http://www.askjinger.com
Search engines don't buy products and services. People do.
To sell your products and services online, you need targeted traffic. Search engines will send you targeted traffic, and a lot of it, if you take certain steps.
The first step in your search engine marketing campaign isn't search engine optimization. Your first step is to understand the internet and how to effectively use it to promote your products and services.
The internet is a content driven medium. Searchers are looking for information. They don't want to be sold to. They want value. You can provide this value through the content you write for your website, as well as content you write for your promotions.
by Admin
by Manoj Jasra
http://www.enquiro.com
When visitors arrive on your website, what are they doing? Is it what you want or expect them to do; or are they aimlessly wandering around and not finding what they came in looking? Are your potential customers abandoning your site just seconds after their arrival? If you are puzzled because you don't know what visitors are doing, or why, then how can you ever create a decent strategy to offer your visitors a better experience on your website?
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Jakob Nielsen knows a lot about usability. He's perhaps the world's foremost expert on how people use websites. I finally had the chance to meet Jakob face to face last week (we've been trading emails for some time) in San Francisco at his Usability Week Summit. I was down there to sit in on his one day session on eyetracking.
by Admin
Set Your Podcast Up for Success
by S. Housley
http://www.feedforall.com
As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.
|
|
|