by Admin
by Jody Nimetz
http://www.enquiro.com
Are traditional marketing techniques the most cost effective use of resources in the B2B market? Are there better ways to get a stronger ROI than cold calls and trade shows? Are there other tools or strategic thinkings for turning prospects into fully qualified leads more readily, quickly, and efficiently? Let me tell you a story.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
People who buy radiators online are unique. For one thing, they don't really research their purchases beforehand. When your radiator blows up, you know you need a new one..fast! Secondly, when you're shopping for a new radiator, it's not a click and buy type of item. You pretty much need to talk to someone who knows their stuff, because every single make and model of car may have two or three radiators that could fit. As John Thys, President of Radiator.com says, it's a different market. And for this market, Pay per Call is just the right thing.
by Admin
The recent announcement that .mobi domain names had been released for general sale caused very little stirring on the Internet. It has been heralded as the dawn of a new era for the mobile Internet but many believe that once the initial land rush for domains has passed, it will become just another top-level domain like all others. .Mobi domains have already been purchased by a lot of companies. Initially, from May of this year, trademark holders from within the mobile communication world were given the opportunity to secure the domain associated with that trademark. Then in June, all remaining trademark holders were given the opportunity until finally this month, September, domain names go on general sale.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
There are a few items that crossed the threshold of my inbox recently that led me to speculate about search in the grand scheme of things.
First of all, fellow Search Insider David Berkowitz talked about online data storage, and how it could introduce reams of new content into online depositories, there to be connected to by consumers through search.
Secondly, Apple and Google are in talks about iTV, Apple's new set top box that allows you to view downloaded video on your TV, at the same time making it searchable.
by Admin
As an ingredient of online business success, it crucial to decide on the advertising mix that you are going to use. Yet the problem that is faced in online business is that the online business advertising media is not known.
Let us look at it from a different angle. In the offline business world, people who work in marketing or advertising fields, usually have university degrees in those fields. Meaning, they have got years of training before entering the field, and then they will need to get experience and make achievements before they can move on with their careers.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Much of what little strategy exists in search marketing is aimed towards the first click from a results page (also called a SERP). The position, the messaging and the landing page experience all assume that we've captured that all important first click. But what about the subsequent clicks?. In the search business, this is called pogo sticking, the bouncing back and forth from the search page, clicking on a number of sites in sequence in an effort to find what we're looking for.
by Admin
The following article is the result of years of ongoing interaction with enthusiasts just like you. The article was written to answer some of the most frequently asked questions, as well as address common issues that people have with this topic. I hope that you will find the information in this article helpful.
A safelist is a group of people who have agreed to receive messages from one another. It is an off-shoot of opt-in lists that were prevalent in the early days of the Internet. There were numerous opt-in groups in which members agreed to send to and receive emails from other members. Most of these emails were commercial in nature. As the Internet expanded the people started abusing this system. They started giving junk-mail addresses or non-existing addresses. Frequently an autoresponder address was given so that as soon as a message was received, another message was sent to the sender immediately. Abuse of opt-in lists rendered the system meaningless.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
This Tuesday, a bomb dropped on the search marketing community. It started, as so many stories do now online, with a simple blog post. After 10 years, Danny Sullivan was leaving Search Engine Strategies and Search Engine Watch. Jaws could be heard dropping around the world. Danny is synonymous with both the shows and the site. And ten years is an eternity in this biz. We just always assumed that Danny's involvement with the two franchises was like bedrock, so permanent you take it for granted. There were others involved, many others, all integral to the success, but make no mistake, this was Danny's gig. The thought of SEW and SES without Danny just didn't jive. Within hours, there was a litany of tributes to Danny Sullivan on his blog. It was almost as if a head of state had passed on. We collectively caught our breath and wondered what was next.
by Admin
by S. Housley
http://www.feedforall.com
Articles are excellent tools to generate web traffic and product interest. Writing articles, may sound easy enough, but it is important that you write the proper types of articles to attract interested readers. Follow these simple steps to create compelling and interesting content.
by Admin
by Jim Kreinbrink
http://www.mysitefeed.com
There are several ways to create RSS feeds for your website. Some site owners and webmasters may find it helpful to use a RSS feed hosting service like mySiteFeed.com, while others may want the RSS feed to come from their own site. There are, of course, advantages and disadvantages to each approach.
|
|
|