by Admin
by Joseph Pratt
http://www.icmediadirect.com
I'm looking at John Battelle's words that I jotted onto my notepad: 'ephemeral to the eternal'. He was describing the permanent trace we leave behind as Internet users - how our immediate needs or curious whims are logged forever through the process of search. These electronic etchings serve as treasure maps to those nimble and opportunistic enough to read them. Search is a vitally important aspect to the users and businesses alike, and there isn't a better guide in the field today than Mr. Battelle. When people ask me about search, which is often; I immediately refer them to his blog, Searchblog (www.battellemedia.com), without qualification.
I went with ICMediaDirect.com's VP of Sales, Diana Lee, to hear Mr. Battelle speak last week in New York City. It was 212 Engagement's 'Newsmaker Night', sponsored by CBS Digital Media. He authored 'The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture', he has an influential search industry blog aptly named Searchblog. He founded The Standard and Wired Magazine. And there's even more, but what interests me is that his opinion shapes the opinions in the Search world. Simply put, Battelle's credentials impress.
by Admin
by Jeff Conduct
http://www.conductsearch.com
Establishing your business or organization online is critical to business planning. And a good starting point is to establish your own domain name. Since the registration process is a snap and its benefits undeniable, there's no excuse not to have your own domain registered - even for businesses or projects barely on the chalkboard.
First, you'll need to find out if your domain is available. There are several online avenues for this task. I've found the Trademark Electronic Search System, http://www.uspto.gov/main/trademarks.htm to be a valuable resource. Another option is www.whois.sc.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
I was sitting in on the Monday morning keynote address from Albert Cheng, who is ABC�s newly minted executive vice president of digital media. Albert said all the things you would expect him to, including platitudes about embracing new technology, seeing the tremendous promise of digital, and vowing to provide viewers with high quality content, wherever they are, whenever they want to watch, and on whatever they want to watch it on. It went all pretty much according to the script, but half way through, he made a comment that showed a brief glimpse of raw emotion. Ah..my ears perked up!
First of all, other than the introduction, ABC was barely mentioned. It was the Disney banner that Cheng unfurled and praised for its long standing dedication to quality content. And he then reminded us that this same quality content is not cheap to produce, then proceeded to take a swipe at the search engines. He took exception to the engines seeking to monetize that content through aggregation and disintermediation, echoing a sentiment common with almost all creators of content. But rather than just leave it there, Cheng went on to say that advertising presented by search engines can never hope to be as effective as advertising presented on video.
by Admin
by S. Housley
http://www.feedforall.com
While controversial issues frequently attract attention they can also alienate potential customers. Sometimes it is better to put a positive spin on public relations. A typical press release announces new leadership, products or services, but consider mixing it up a bit. A well written press release can be published increasing brand recognition and exposure. With that in mind, consider distributing press releases for the following:
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Online interactions are generally ruled by the left brain, the logical side of our intellect. We interact in what is primarily a text based presentation. We read, rather than feel. We assimilate words, rather than absorb sights and sounds. Any moves to bring the emotions of the right brain to the web have been feeble at best. Generally, we interact with most websites the same way we did in 1996. We read text, we click on links, we glance at the occasional graphic. For the most part, our right brain is idling.
Next week's OMMA show in Hollywood will looking forward to the day when our emotions will rule how we interact online (among other things). It marks an oncoming convergence that is far more important than the combining of digital media and the Internet. What will be explored and debated in the meeting rooms of the Hilton Universal City is a medium that engages both the right brain and left brain, in equal measure, at the same time.
by Admin
by S. Housley
http://www.feedforall.com
Delicious is a social bookmarking system, that is notable, not only for its unusual web address http://del.icio.us, but for its unusual approach to content building that is becoming increasingly popular. In order to ease the burden of producing consistent stream of fresh content, publishers are turning to users to build, categorize and qualify content. While this is said to be part of the web 2.0 phenomenon, publishers realize the value of collaboration.
Social bookmarking allows users to qualify content. With Delicious, each "bookmark" of a specific webpage is seen as a vote of confidence. The more people who bookmark a specific webpage, the more credible the webpage is viewed.
by Admin
by Danny Wirken
http://www.theinternetone.net
If you subscribe to the micro persuasion model of public relations, then you would agree that the Internet is the new frontier in marketing. Blogs are increasingly becoming the medium of choice for companies and entrepreneurs in bringing their brands and products closer to consumers. E-commerce sites are fast becoming widely-accessible, and a variety of products can now be purchased online, from clothes, to computers, to cars. The World Wide Web is one big conversation, and companies are vying to join in, get to talk back, and get feedback in return.
The essential thing for a company to do is to initially create an online presence. As long as you're there, online and accessible over the Internet, people are bound to seek you out, in their quest for information. Imagine how much more business you can generate if you actively pursue marketing activities online. Imagine if your company website or weblog comes out as number one in Google for a generic search on your product or service. You can literally bring your brand closer to hundreds of millions of people who go online.
by Admin
by Hosting-Review.com
http://www.hosting-review.com
Presumably you have a website because you want people to visit it. Visitors are traffic. And generating a constant flow of fresh traffic, both unique and repeat visitors, will take up more of your energies than probably any other website-related task, including website maintenance and sales. It is with this imperative in mind that web hosting companies have begun offering their customers assistance in generating that traffic.
by Admin
by Rob Sullivan
http://www.enquiro.com
I read in a forum today that some users who are using Google Analytics are noticing that their sites seem to be getting removed from Yahoo!
While this seems strange at first it does make sense in a way. After all, Yahoo! doesn't want to be giving away any secrets to Google.
Whether Yahoo! is doing this or not is the topic of another article. Instead I wanted to give you an alternative to Google Analytics in case this is what is happening.
by Admin
by S. Housley
http://www.feedforall.com
The fabled tales of successfully tricking search engines into high rankings have given way to a new truth, to achieve decent consistent ranking you cannot engage in tricks but on focused optimization done in a professional ethical manner. According to search sources, with the latest Google update, there is no longer an even playing field when it comes to search placement. The new Google ranking system gives an advantage to large, established businesses that have achieved brand recognition. Does this mean small businesses should give up on the Web as a marketing model? No, of course not, they simply must develop quality content. To increase your natural ranking (search engine rankings that are not paid for) you must:
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