by Admin
by S. Housley
http://www.feedforall.com
AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click. Many webmasters have built content websites around the Google AdSense model. In many cases the specific intent of the webmaster is to profit from Google AdSense Other webmasters use Google AdSense to supplement their revenue. Regardless of the webmaster's intent, the following tips will help webmasters looking to profit from AdSense.
by Admin
Copyright Hosting-Review.com
http://www.hosting-review.com
Nobody likes it. It's a wonder anybody still does it. It's what makes some people so leery of ever embracing email and it's what has lead to so many others opening up secondary, 'junk' email accounts. As such, it's also the bane of ISPs and hosting providers everywhere. As of the writing of this article, spam has constituted almost 50% of the content of people's email inboxes and internet users, ISPs, and hosting providers have just about had enough.
By 2007 it is expected that, if no further action is taken against spammers, it will make up closer to 70% of the content of our inboxes. With arrests made, fines paid, and (in some cases) jail time pending, you'd think incidents of spam would finally be on the decline, but we have no such luck.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Geoff Ramsay from eMarketer is a smart guy. At Search Engine Strategies in New York last week, Geoff said that search marketing is only at 10% of its potential size. I'm not sure how Geoff quantified the 10% figure, but when it comes to the fact that we're only scratching the surface of search, I agree whole heartedly.
There was also a lot of press last week about Google's share price eroding because their CFO George Reyes said he expected slowing growth in the next quarter. So what's the deal? Is search growing, or isn't it?
by Admin
by Rob Sullivan
http://www.enquiro.com
By now everyone should know that duplicate content can (and likely will) get you penalized if not banned in the search engines.
But many times, we get questions asking what exactly duplicate content is? For example, we recently walked a client through a major transition and they were planning on hosting multiple copies or articles in various locations throughout the site.
by Admin
by Joseph Pratt
http://www.icmediadirect.com
The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or 'blogs', are a great, cost-effective way to engage customers, fellow professionals, or merely the curious. This opportunity to reach thousands of interested people requires no hefty advertising budget, yet can significantly strengthen your client-customer relationship. Taking dialogue online means added and valuable interaction with your customers.
A corporate blog can be used in any number of ways, from an informational hub to an online diary for a sales rep. They tend to be no less varied than personal blogs are. They deliver on-point messages to anyone who reads it. Since blog entries often have a personal touch, they tend to reach readers in ways a company homepage can't. This is where creative and well written blogs can really count; quality keeps people coming back. A blog isn't a venue for the hard sale but instead a resource where resource where readers can stay informed or sign up for newsletters and emailings.
by Admin
by S. Housley
http://www.feedforall.com
Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering using to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.
by Admin
by S. Housley
http://www.feedforall.com
There has been a long running debate about web applications replacing desktop software applications. While some functions are better suited to web applications. It is my belief that security concerns and legacy systems will prevent desktop software from becoming obsolete.
Some argue that the debate between web applications and desktop applications is pointless; as their is no clear answer. While still others argue that the issue at hand is as much a business and marketing issue, as it is a technological issue.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
The twains have met. Back in the dark recesses of my past, I used to toil in the radio biz as a copywriter. I had thought I left that industry far behind when I started working in the search marketing game. But zounds, suddenly the search player's strategy is starting to sound like it was devised by Herb Tarlek (for those of you under 40, Google 'WKRP in Cincinnati').
by Admin
by S. Housley
http://www.feedforall.com
Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery rate. In addition the costs involved in creating and managing an RSS feed are insignificant when compared to the print advertising Realtors spend on each week. Imagine the amount spent each week to promote various properties in circulars and weekly newspapers, compared to the costs associated with updating and managing an RSS feed.
by Admin
Copyright by Axandra.com
Web site promotion software
The Stanford University compiled a list of 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research and on several studies about that topic.
The Stanford list confirms the recommendations we gave in previous issues of this newsletter and the tips that are available in the marketing tips section in IBP. Although the information in the Stanford list is not new, it is still very important if you want to be successful with your web site.
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