by Admin
Copyright Axandra.com
Web site promotion software tools
We summarize the most important parts of the patent specification in this issue so that you have a quick overview about how Google might rank your web site according to this patent.
by Admin
by Martin Lemieux
http://www.smartads.info
This is a growing concern amongst many business owners. Does your web design company own you? This may be possible if you've allowed them to host your web site for you and also register your domain name for your company.
Web design companies have a lot of control over their clients. I refer to this as "False Power". The sad reality is that most of their clients don't even know they are stuck in this potentially painful predicament. This power is usually exercised when a client of a web design company finds a better deal on hosting for their web site and they simply want to switch their hosting provider, or when the "client" wants to upgrade their web site for a better rate than their current web development provider is offering.
by Admin
by Michael Rock
www.TheInternetPresence.com
Wouldn't it be nice to be able to leave some code in your web site to tell the search engine spider crawlers to make your site number one? Unfortunately a robots.txt file or robots meta tag won't do that, but they can help the crawlers to index your site better and block out the unwanted ones.
by Admin
by Daniel Punch
M6.Net Web Helpers
http://www.m6.net
Overselling is a big trend in the web-hosting world at the moment. It's an easy way to get more out of your servers than normally is possible. The basic idea of overselling is that the majority of your clients are only going to use a fraction of the resources allocated to them so there's going to be a lot of wasted bandwidth and space. Overselling involves taking a gamble and selling more than you can handle assuming that the unused resources will cover it.
Let's say for example that a server hard drive is 80GB and has 1200GB of bandwidth. The hosting company has a look around and decides that to be competitive they need to offer plans with 2GB of disk space and 40GB bandwidth. With these figures they can only offer 30 hosting packages per server. This leaves quite a bit of wasted disk space and after a few months the company will probably notice that their users aren't using all of the available bandwidth. Because of this the company then assumes that it can safely sell at least 10 more packages on the one server. If the original number of customers already covers general costs then the extra packages provided by overselling are pure profit.
by Admin
Copyright Axandra.com
Web site promotion software tools
Google has recently filed a patent that details many points that Google uses to rank web pages. The title of the patent is "Information retrieval based on historical data" and it reveals details of algorithms that Google uses in addition to its main ranking algorithms.
In this article series, we're trying to find out what this means to your web site and what you have to do to optimize your web pages so that you get high rankings on Google.
by Admin
by Sharon Housley
http://www.feedforall.com
The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.
by Admin
by Rob Sullivan
http://www.enquiro.com
As I was performing a review of a recent new client, I came across an interesting issue which I thought I'd share.
Over time, the client has purchased multiple variations of their domain name and simply parked them on their web server and pointed them all to their main site's content.
While this is a common practice among site owners for various reasons, the issue becomes how you park those domains.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
The perfect search engine be a small microchip implanted in our brain. It would act as an instantaneous connection between the vast complexity of our brain and the vast complexity of the Web. To find something, we would just have to think about it and the chip would match that concept with the most relevant destination online.
Unfortunately, such a development hasn't rolled out of the Google Labs yet. So for now, we have to shoehorn our thoughts into a small quarter-inch by three-inch box on the search engine's home page. We have to distill our thoughts into a few choice words and hope this provides the search engine with enough to go by. And there lies the ultimate vulnerability point of search. Often, our ideas are too big to capture in one or two words.
by Admin
Promises That Seem Too Good To Be True Usually Are
by Scottie Claiborne (c) 2005
http://www.rightclickwebs.com
Search engine optimization is in many ways, like weight loss. You've got some things that are effective, some that are not and it's hard to tell the claims of one from the other. You want to believe the great-results-with-no-effort claims, and you hope they are true... but are they worth wasting your time and money on?
by Admin
by Karon Thackston © 2005
http://www.copywritingcourse.com
If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation.
What happens after customers buy your product or service? Once they've used what you have to offer, what will be different in their lives? What will the end results, of their buying decision, be? Getting your customers to look at the end results of their actions can be an extremely powerful persuasion tool that you'll want to incorporate into your copy.
Let's look at features, benefits and end results and see how all three work individually and collectively to create a targeted push to the point of purchase.
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