by Admin
by Rob Sullivan
http://www.enquiro.com
I've been writing articles here for over 3 years. That's over 300 articles I've published on the topic of search and its impact on our world.
And over that time I've watched our search engine referrals and visitor sessions climb each and every month to where we have almost a million page views on this site alone.
In fact, some of our top referring keywords come from articles. People found this site for 'history of AOL' 104 times last month. And when you search for this phrase, you find our page ahead of AOL's own history page!
And that, readers, is the power of a well written article.
by Admin
by Abe Cherian
Copyright 2005
Getting your initial qualified prospects to make a sale to is often called front end marketing. When we run marketing with the expectation of immediate responses by the consumer to whatever message you put out there, whether it's Yellow Pages, newspaper ads or direct mail, this is called direct response marketing.
Before seeking out prospects, having a marketing plan is essential to any business. I'm going to present a lot of research and my objective is to include the need to quantify all the results from all your marketing efforts. And to look at all the strategies for conducting direct marketing campaigns and testing variables to determine the effectiveness of each of the marketing strategies within your business.
by Admin
by S. Housley
http://www.feedforall.com
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds.
Ultimately the advertisements served are going to determine the success of RSS as an advertising medium. The ads served must be related to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the volume of ads is in balance with the volume of content served, advertising in RSS feeds will succeed.
Take a closer look at some of the ad serving options currently available for RSS feeds.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
As I write this, I have literally just closed the cover on John Battelle's new book, The Search. Reading it was a unique experience for me. It was addictive, like literary crack. I devoured it in huge gulps. I can't recall the last time I read a book in such a short time.
Look, They're Writing About Us!
For the last 10 years, the part of my life not devoted to my wife and kids has been consumed with search. So reading the book was like reading a family history. I knew many of the people quoted. I had lived through the history recounted. I even found a quote from myself in the book.
I've never met John Battelle, but as I read, it was like he had crawled into my brain, picked up things I've been thinking about for years, then rendered them whole with much more skill and eloquence than I could ever possibly manage.
by Admin
by Abe Cherian
Copyright 2005
All companies treat their affiliates differently. In fact, your affiliates are your driving sales force. Unlike in the off-line world, they don't get paid by the hour, they get paid for the sales they make.
This means you, the business owner, only pay for what you sell, but it also means that you need to train your affiliates to motivate themselves to dedicate their time to marketing and selling the products that will bring you and them a an above average income.
No matter if you're an affiliate owner or just a participant in some or other affiliate program, you make money when you and your downline make sales. Having 500 affiliates will do you little good and bring in little money, if they won't sell.
How can you successfully train your affiliates to achieve the best sales results on-line or off-line?
by Admin
by S. Housley
http://www.feedforall.com
We are taught to recycle paper, cans, bottles and plastic but marketers rarely discuss the value of repackaging and repurposing content. Publishers and marketers alike have embraced content syndication and RSS but few have considered the value beyond the actual syndication. Consider an alternative communication channel that reaches a new or different audience.
Repurposing and repackaging content or information so that it can be consumed through a variety of mediums is not a new concept. Many businesses today sight increased communication as a common goal. Cost conscious businesses with tight budges are often interested in minimizing work loads and cost, while increasing communication. By presenting the same information in different ways and formats, businesses are able to increase the reach and communication, while remaining cost conscious.
by Admin
by Rob Sullivan
http://www.enquiro.com
It was February 2001 when we first introduced you to the idea of the Invisible Web. Since then the term has taken off and has come to symbolize all that web content that is out there, yet inaccessible to search engines.
Yet even in today's highly competitive search engine marketing space there are many websites which just aren't search engine friendly.
While many CMS vendors, both open source and commercial, have embraced the idea of search engine friendly URLs, custom meta tags per page, efficient navigation and so on, too many designers still find it too much work to build or change a website to make it search engine friendly.
by Admin
by Rob Sullivan
http://www.enquiro.com
I listened to the Yahoo! earnings call this week and one thing struck me as quite interesting.
The use of branded keywords in paid search is growing. In fact Yahoo! claims that its top 200 advertisers use Yahoo! paid search to promote their brands.
They realize that they need to be involved in the research process even if they can't directly measure conversions offline.
by Admin
by Brenda Wright
http://www.enquiro.com
We owe our very existence to the caveman's (and cavewoman's) ability to know when to run away. Without this vital skill, we would have died out as a species long ago. In the time of the caveman it tended to be a lot easier to identify and respond to danger than is it today. Not a lot of time was lost standing around trying to identify the intentions of the saber-tooth tiger that was chasing the tribe.
Just like their ancient ancestors, modern day website managers/owners need to be aware of and avoid danger. One of the most dangerous times for websites is during a website re-design. Today the survival of many websites depend on the ability of the website owners/managers to recognize (and run away from) danger during a re-design.
by Admin
SCALE is inviting all Open Source organizations to participate in the fourth annual So Cal Linux Expo.
Looking for an effective way to tell your product story and demonstrate its latest features to both new users as well as Linux veterans? Join other prestigious members of the Open Source community as they combine forces at the preeminent Linux exposition in the West. The fourth annual Southern California Linux Expo brings together businesses, academic institutions and the Linux community in Los Angeles on February 11-12, 2006.
|
|
|