by Admin
by S. Housley
http://www.feedforall.com
Creative Commons is a nonprofit organization that allows artists, authors, publishers and musicians the option of creating and defining a flexible copyright for their creative works. Creative Commons was officially launched in 2001 by a group of intellectual property experts, lawyers and web publishers. Creative Commons licenses cover art, music, and writing, but is not designed for software.
A Creative Commons license allows creators to place conditions on their copyrights. Traditionally, copyrights restrict the rights of others from modifying or distributing copywritten works. Creative Commons licenses offer flexibility by allowing the creator (copyright holder) the ability to choose what limitations they want in place with respect to specific copywritten works.
by Admin
by Chet Holcomb
http://www.internetpromotions.biz
In the 'good old days' - about three years ago - you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly impossible to meet with every business contact on a regular basis.
Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email them and they can get your latest news without having to visit your web site.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
I'm not sure if this is being done in some university somewhere, but I would love to know if our use of search engines is changing how we communicate.
The search query is a form of communication that is deceptive in its simplicity. We are becoming adept at paring down complex concepts into a few well chosen words. There is no unnecessary filler. Even if we do throw in a few 'the's and 'what's, the search engine conveniently strips them from our query.
by Admin
by Abe Cherian
Copyright 2005
Operating a business on a daily basis dealing with customers can actually be frustrating and they often don't make it easy for you and your employees to treat them nicely.
You need to remember where all your revenue and sales come from for your business. Every dollar in sales that your business gets comes from these customers that can sometimes be frustrating. You want to treat them well and hope that maybe they'll return another day happy and satisfied and bring family and mends.
by Admin
by George Dodge
http://www.headline-creator-pro.com
Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecting the headline they think will perform the best.
But they don't stop there! Professional copywriters know that their choice will often not be the choice of the public and therefore they test their headlines in the market place.
Believe it or not, even professional copywriters find that half or more of their ads, sales letters, or campaigns fail to become winners. But, by testing, they are able to cut their losses early and maximize their successes.
by Admin
by Abe Cherian
Copyright 2005
Have you ever noticed with most businesses that you are taking the risk? Here's an example. The other day in a small clothing store, I saw the owner had a sign posted that says, "Absolutely No Refunds After 7 Days." This is a really bad way to destroy goodwill. You don't have to state things negatively.
They're thinking to themselves, "People are going to come and try to return something next week or the week after and we're just not going to do it. We're not going to give them their money back." They put a sign up with that same negative attitude and expect customers to feel at ease when making a purchase.
They could easily have said, "We'll gladly give you a refund of your full purchase price within 7 days - No Questions Asked." This says it better and makes a huge difference.
by Admin
by Mark Pivon
http://www.mediasyndicate.com
The internet has revolutionized the way media is created, released and distributed. With millions of websites looking for fresh content on a regular basis, a cottage industry of freelance writers, content packages, and distribution services have sprung up in a very short time. This article is going to help you leverage these various components to help you drive more hits to your website, improve your brand, improve the perceived value of your site, and drive up your rank in the search engines in the process.
by Admin
Copyright Axandra.com
Web site promotion software tools
A recently conducted study (PDF) examined the links users followed on the search engine results page. They found that 42% of users clicked the top result, and 8% of users clicked the second result. This confirms previous studies that the number one result gets many more clicks than all other results.
In this study, the researchers did a second test, wherein they secretly swapped the order of the top two search hits. The original number two entry in the search engine's prioritization ended up on top, and the top entry was relegated to second place.
Although the search results were different, users still clicked on the top entry 34% of the time and on the second hit 12% of the time.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
This week, I was in New York, talking about Integrated Search Planning. It's one of those industry phrases that you gloss over, not paying much attention to it. It's bordering dangerously close to jargon. As you scan a topic list at a conference, it doesn't really grab you by the throat and drag you into the session room. I wanted to call it something like 'Search: the Shortcut between You and Your Customer', or 'Search, the Vital Online Intersection'. In the end, we compromised on 'Integrated Search Planning: How Organic, Sponsored and Paid can Optimize All Media Spends'. Not really lyrical, but it works.
It's a shame that Integrated Search Planning doesn't sound sexier, because when you spend some time thinking about it, it's a concept that can sneak up and smack you in the side of the head. This is an idea that's immensely powerful.
by Admin
by Brenda Wright
http://www.enquiro.com
I like working in Search Engine Marketing (SEM). I like the constant struggle to stay caught up in this ever-changing industry. I like the bright and informative people I work with. But perhaps most of all, I like the clients I work with - especially when they 'get' what SEM can do for their business.
The nature of Search Engine Marketing and internet business is such that most of Enquiro's clients are not within driving distance of our office. Not exactly a hardship in this day of cell phones, e-mails, voice-messaging, online messaging, and so on. I have solid, well established, and excellent working relationships with many people, most of whom I have never seen.
But there are few clients who are close enough to be able to meet with in person. The most recent reminder of this was a visit from a client whose business is within driving distance of our office.
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