by Admin
A very important question arises in the early stages of development of a web site. What would be the most appropriate domain name? Domain names are representative of the address for a web site, and there is a rising trend of incidents of disputes over domain name registration with increased usage of the Internet.
There are numerous factors that have led to a crisis of domain registration disputes and this, in turn, has led to a rapid increase in the reported cases of infringement of domain names. Several companies have taken legal action against other companies or individuals over alleged copyright violation on the domain names.
by Admin
RSS feeds have yet to hit the mainstream, but they are beginning to appear on prominent web sites including CNN, MSNBC, Yahoo, and even Google. While many sites are now publishing their own RSS feed, they fail to pursue the important step of promoting it.
RSS feeds have been growing steadily in popularity throughout the year. They have begun appearing on almost every news related source, and now even corporate web pages. While more businesses begin to cater to the opportunity of creating an RSS feed, many do not fully understand their exact usage. It is as if publishing an RSS feed will magically create traffic and pull constant visitors to their site. Maybe they believe the web search engine robots will pull and distribute the feeds. However, the truth is that most major search engines today do not yet incorporate RSS feeds into their main search engine results. They may completely skip over the RSS feed link when spidering a site. However, there is a world available that these new RSS users are not yet aware of. It is the world of RSS search engines.
by Admin
by Brenda Wright
http://www.enquiro.com
Successful search engine marketing is dependent on the identification and understanding of a website's target audiences, ensuring that the target audience will find the website, and that the website will provide the information and user experience being sought by them.
For a number of different types of vendors, there are two distinct website visitor groups involved in the buying funnel: Researchers and Decision Makers. For some vendors the Researchers are low to mid-management personnel gathering information for a C-level (CEO, COO, CFO, CIO, etc) decision. For other vendors the Researchers are non-management and the Decision Makers are at the purchase agent level. There are also vendors who experience several levels of researches from non-management through mid-management with the decisions finally being made at the C-level or in committee.
by Admin
by Daniel Punch
http://www.m6.net
In the past I've never really paid much attention to security issues when it comes to user names and passwords. Frankly I figured it was all a lot of overblown hype. This led to an unfortunate incident that involved my website being attacked, apparently by a skillful youth with a propensity for mischief.
The main security flaw with my website was probably the simple fact that the username and password were exactly the same. Granted I did realize that this wasn't highly intelligent but I didn't have the power to change it myself, and I didn't think it really mattered enough to bother about it. Having an identical username and password is a massive "no-no" in computer security. Your username and password should not even be related along the same line of thought. A username of "Dragon" and a password of "Fire" is not a secure combination.
by Admin
Designing your own successful web page can seem difficult and nearly impossible if you do not do a little research first. The reason you need to know the basics of web page design is because the design of your website will actually influence whether or not people continue to visit your site and ultimately, whether they will buy from you or not. Obviously, a lot is riding on your website design so it is worthwhile to take this seriously and put some effort into doing it right the first time.
by Admin
by S. Housley
http://www.feedforall.com
RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly. It means that the content contained in an RSS feed is in a format that is syndication friendly, if the copyright holder allows for syndication. Offering a feed for syndication does not in fact grant any legal rights to anyone to reuse the feeds content beyond what the Copyright laws grant as Fair Use.
In practice, while your feed might legally be protected, you could literally spend weeks attempting to protect the contents of your feed. Legal gray areas are introduced with Search Engines indexing feeds and RSS Feed Directories including copywritten feeds, in their categorized directories. How do you distinguish between a legitimate search engine, RSS directory and someone simply reproducing the contents of a feed for personal gain? Legally how can you defend against one and not the other?
by Admin
by Brenda Wright
http://www.enquiro.com
For many companies with websites there is a nagging suspicion that their websites should be more than online brochures. There is also a belief that their websites deserve to be highly visible on all the major search engines. Unfortunately, the search engines do not feel that way. Search engines believe that you have to earn your search engine visibility.
It is a hard fact of internet life that in order for a web site to do well on search engines it must comply with the guidelines and suggested 'best practices' of the search engines. There can be an elongated learning curve for some companies in coming to terms with this reality.
by Admin
by S. Housley
http://www.feedforall.com
In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts.
Short-term marketing efforts tend to cause sudden sales spikes which rarely last. These sharp sales increases are usually the result of a targeted marketing campaign or time limited offer. While short-term marketing produces sales, long-term marketing efforts must be mixed in to sustain sales.
by Admin
by S. Housley
http://www.feedforall.com
Well, you've joined the others and have created a blog. It is time to tell the world about your online journal. Most blog services generate an RSS feed. If your blogging software does not create an RSS feed, consider using software like FeedForAll http://www.feedforall.com to create an RSS feed. Like blogs, RSS is growing in popularity and is a great way to spread the word about a new blog.
Syndication is conceptually simple. It allows publishers to distribute content that can be displayed in another location or context. Using RSS, publishers are able to easily create and disseminate content feeds that include news headlines, blog summaries and related links. RSS is the defined syndication standard that has become mainstream. All types of information are now available in a syndicated format.
by Admin
by Brenda Wright
http://www.enquiro.com
Achieving the right mix of search engine marketing brilliance and technical savvy for a website can be a challenge.
A recent forum I encountered on 301 redirects brought this issue clearly into focus. I came away with the distinct impression that there were two types of search engine marketing experts in that forum - 'techies' and 'marketers' - each with their own very valid opinions. The 'techies' saw the 301 as a perfect solution to remove pages from a site but retain their value from a search engine ranking perspective and ensure that existing links and bookmarks were directed to the corresponding new page on the site. The 'marketers' appeared to focus on the sales process and the value of the new pages to visitors and preferred to let the search engines find the new pages 'naturally' to avoid the work involved with setting up 301s. It can take a fair amount of time to set up 301s if hundreds of pages are involved.
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