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by Chesa Keane
http://www.computergoddess.com
Creating a well-designed website is the first step in your internet marketing strategy. Once the website has been created and optimized, there are further techniques to employ that will drive traffic to your website for successful, long-term results. You wouldn't consider opening a retail store in a major shopping mall without signage and you shouldn't consider having a nice looking website designed without expanding your web presence in order to be found on the internet. But unless the website is designed correctly to begin with, follow-on SEO efforts will have limited results at best. The following strategy overview is designed to bring about productive SEO results:
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by S. Housley
http://www.feedforall.com
Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies.
A number of new Internet services are freely available that make these 'ego searches' painless and easy. Dynamically created keyword based RSS feeds, update in your RSS reader or news aggregators, each time new information containing the keyword appears in the searched resources. The dynamic feeds match requests against new information, as it comes online in real time.
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by Abe Cherian
Copyright 2005
Incorporating your business today is much easier than it was 10 or even 20 years ago. Here's three steps; securing your corporate name, filing the necessary documentation and paying the necessary filing fees. You can complete these steps yourself, use an incorporation service provider or have an attorney complete them for you.
When incorporating, you must first ensure that your corporate name is available in the state in which you want to incorporate. Your corporate name must not be deceptively similar to a name that is already in use in that state. A name check must be performed in the state of incorporation.
You must also prepare and file all the necessary documentation, the Articles of Incorporation, with the appropriate state agency in the state of incorporation.
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by Brenda Wright
http://www.enquiro.com
During the last few weeks there has been a lot of frustration vented in the direction of Yahoo! Search Marketing (formerly Overture).
Often in the past, when an Overture system upgrade took place it was followed by a period of reduced usability for advertisers. This was usually not too serious and sorted itself out in a few days. Unfortunately, Yahoo! SM's recent upgrade did not run quite so smoothly. Many advertisers were unable to manage their accounts for several days, and in the case of some advertisers, daily budgets were ignored and ads were run at full throttle.
by Admin
RSS feeds seem to be the breakout technology for the year. With more users turning to them for driving traffic to their site, it's no wonder that a trail of RSS feed spam is following in the wake. A careful editing of your RSS feed could make the difference between being classified as genuine content or RSS spam.
RSS search engines are just beginning to pick up steam. As more RSS feeds become searchable, the number of visitors will increase and spam is sure to follow. It is an unfortunate side effect of free communication. While RSS users can typically unsubscribe to feeds they deem as spam, browsing with keywords in an RSS search engine is where the problem arises.
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by Paul Jesse
http://www.sheamarketing.com
When it comes to making money online through a web page, there are a wide variety of web sites with different graphics and copy with some being very detailed and some not. The important thing is that both generate cash. If you have a home based internet business and are interested in marketing and selling your product, but don't have a lot of money to invest in a fancy, professionally created Web site, then you should consider setting up minisites for your various products.
If you don't know anything about web page creation, this might sound a little intimidating to you. However, there really is nothing to worry about because setting up a minisite to market and sell your product does not require a lot of web page knowledge or experience and best of all it will not cost you very much.
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by Rob Sullivan
http://www.enquiro.com
The trend these days seems to be going global. While a few large companies already have global sites, some smaller companies are looking to other countries as well.
The problem with going global, however, is that if you begin to duplicate your content into other regions you could run into problems.
While translating from English to other languages isn't a problem, creating region specific sections for other English speaking countries can be. This is because you are essentially presenting English content that already exists.
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by Kalena Jordan
http://www.webrank.biz
I came across a very clever tactic by an article author the other day. I was reading one of his free reprint articles and when I finished it, I realized just how smart he really was. Not simply for the content of the article, which contained very timely and useful information, but for the way he managed to hook the reader in and possibly profit from them. Let me explain:
Like me and other article writers, this author circulates his articles to hundreds of article distribution lists on a regular basis. His articles contain a link back to his web site, which is an ideal way to boost his site's link popularity on the search engines. Like other authors, he writes about hot topics and current events in his particular industry. Like most article authors, he writes in a casual, relaxed style that engages the reader quickly and earns their trust. BUT, (here comes the clever part), unlike most article marketers, this author always divides his articles into two or more parts.
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by Gord Hotchkiss
http://www.enquiro.com
Get your ringside seats. The fight is about to begin. The flurry of announcements coming out of Google and Yahoo! recently show their preparations for the onslaught of MSN Search. And one of the most interesting was Google's announcement of another issue of 14.6 million shares, to give them an estimated $4 billion cash injection.
First, let's look at the recent Google announcements. Google Talk, the new IM application, is in beta now, which probably explains the current lack of advertising; don't expect an ad-free zone for long. A few days before the IM report, Google announced the new version of their desktop search appliance with new features, such as RSS integration and self-updating navigation. To top it off, The New York Times ran an article claiming Google is taking Microsoft's position as Silicon Valley's favorite villain. According to the article, Google's huge roster of engineering talent can do almost anything it puts its mind to, basically freezing start-ups in their tracks.
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by S. Housley
http://www.feedforall.com
RSS appears to have conquered the last hurdle in becoming the industry syndication standard.
Microsoft's inclusion of RSS into the newest version of Internet Explorer and reports that RSS will be in Longhorn's coming release appears to be the final nail in the coffin of the Atom specification. Even Atom's steadfast supporter Google, appears to have seen the light. Google had previously acquired Blogger, a popular blogging tool that uses the Atom specification to syndicate the contents of blogs created on the Blogger platform. In the past Google had strategically steered clear of endorsing the RSS specification hoping that Atom, would take hold.
Google's recent new service that allows web surfers to monitor Google News using either RSS or Atom feeds, appears to be an acknowledgment that perhaps in purchasing Blogger, they chose the wrong specification.
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