by Admin
by S. Housley
http://www.feedforall.com
Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and paying per sale. Advertisers only pay when they receive traffic that may or may not be targeted.
The pay-per-click advertisements are usually displayed with the advertisement from the highest paying bidder in the top position.
Navigating the complex web of Internet marketing, publishers and marketers are often confronted with terms that seem foreign. This simple guide will assist marketers in navigating the Pay-Per-Click marketing model.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
Let me tell you a story. In my company, we recently decided that we would invest in bringing a new service in-house. The cost to do so, with required hardware and software, will be about $34,000 US. Having more than a passing interest in this particular expenditure, I did some preliminary consumer research. In the textbook case of how we all say search works, I turned to a search engine. I did my search and ended up clicking on a sponsored link because it seemed to be the most relevant one.
So far, a text book example of search marketing at work, right? Here's where it starts to go off the rails.
by Admin
by S. Housley
http://www.feedforall.com
What are consumer expectations when something is free?
Realistically, consumers subconsiously assume free means free, and while that might be the initial intent rarely is it the case.
by Admin
by Rob Sullivan
http://www.enquiro.com
We live in interesting times. The World Wide Web is growing so fast, and has embedded itself so much into our lives that we may wonder how we got along without it.
After all, the multi-billion dollar industry that employs me and everyone in my company didn't exist a mere 10 years ago. Search Engine Marketing was merely a glimmer in someone's eye. The thought that you could manipulate a website in such a way that it could move up in the search engine rankings and get you traffic was a novel idea, but one that was still in its infancy.
Today outlets like Google and Yahoo! are more than just search engines, they are entertainment portals. We go there for our email, to chat with friends, to get the latest news and more. There are even videos and online games available on some of these services.
Which leads me to my Google speculation of the day.
by Admin
by Jesse S. Somer
http://www.m6.net
Internet nerds are actually secret prophets who change the way our world works. Check out Skype, a type of future communication technology.
I am an Internet creative writer and journalist and yet knowledge of the technical side of computers still eludes me. As I work with tech-heads I've always had a feeling that they were a different breed of people, with their strange language of numbers and abbreviated terminology. I've also had the egotistical belief that because they are always sitting at their computers, that somehow they were missing out on life, as opposed to people like me who try to spend as much time in fresh air as possible. Well, I had a wake up call today when I asked a few of my colleagues about the changing world of communication, television, film, and advertising that has begun to evolve at an alarming rate since the advent of the Internet.
by Admin
by Rob Sullivan
http://www.enquiro.com
This is a true story.
If you live on or near the west coast of North America you likely had a stressful hour or so this past evening.
This is because a tsunami warning had been issued for all coastal areas between the California/Mexican border and Alaska.
We were watching a Seattle TV station at the time, it was about 8:15 when they interrupted the show we were watching to inform us of the tsunami warning. But there was very few details other than an earthquake happened off the coast of California and there was a warning issued. We had no idea who was affected or for how long.
So I decided to see what the net had for information.
by Admin
by Gord Hotchkiss
http://www.enquiro.com
In Malcolm Gladwell's book 'Blink' he examines how we make decisions in a split second, and how these intuitive decisions are often more valid than ones we labor over for months.
While Gladwell's book examines how intuitive decisions are made in a number of situations, it's fascinating to apply his insights to how we search.
After asking thousands of people to think about they search (through all our research, we're probably closing in on 3000 now) only one thing has been consistent in our findings. People don't really know. In some cases, we think we know, but our interactions happen so quickly with the search results page and at such a sub conscious level that we're often at a loss to explain how we chose the results we did. The fact is, the minute we ask people to slow down and start examining their search interaction, that interaction changes and we don't get a true picture.
by Admin
by Rob Sullivan
http://www.searchengineposition.com
Last week I wrote about the different market shares that the main engines have, and how maybe many online marketers put too much emphasis on Google and should focus on others.
Today I'm going to go even deeper and say that perhaps focusing on 3 or 4 engines may not be a complete strategy for you.
Sure they account for almost 75% of the traffic, but that means you could be losing 25% of your traffic by ignoring the other engines and directories out there.
It is true that there are many popular meta search engines out there that have the potential to drive significant traffic to your site, and that they get their results from the main 3 or 4 engines, but you may not realize how popular they can be. In fact, there are 4 engines in the top 10 that you may not have heard of, or have dismissed altogether: My web search, My search, Dogpile, and AOL.
by Admin
by Philippa Gamse
http://www.CyberSpeaker.com
Philippa Gamse, a Web strategy consultant and professional speaker sheds more light on how to study your own web site for further analysis and how to take it to the next level.
by Admin
by S. Housley
http://www.feedforall.com
Wiki is web server software that allows users to contribute content. Collaboration is the key to Wiki, which is designed as a powerful system for online communities to build web pages and web sites. Unlike blogs and forums, all users are allowed to contribute and edit existing content. Wiki is derived from the Hawaiian term "wiki wiki" meaning "quick". The concept behind a Wiki is that collaboration on projects will move it along quicker.
Wikis generally allow web pages to be written, edited and created collectively in a web browser. Wiki supports hyperlinks and simple text. Most Wikis are open, and allow any user the ability to edit the contents of a Wiki web page. While some say this opens the concept to abuse, Wiki moderators and self-policing in the Wiki sector appear to be taking hold. Wiki supporters generally feel that it is generally easier to correct mistakes than create the content from scratch. Wikipedia is a standing symbol of what many would consider a succesful Wiki.
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