by Admin
by Karon Thackston © 2005
http://www.marketingwords.com
Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Why? Because a good command of subtle emotion is the key to copy that works.
by Admin
by Daniel Punch
http://www.m6.net
While sleeping through a lecture recently I roused for just long enough to catch the lecturer saying that "Error messages should not try to be funny or amusing, they should be clear and concise". This got me thinking about the ever-elusive goal of user friendliness. The concept has changed much over the years with packages such as DOS going from being one of the easiest packages on the market, to now being complicated, convoluted, and ignored. I have begun to wonder why I am being taught that computers have to be boring to be user friendly.
by Admin
by Sharon Housley
http://www.feedforall.com
Podcasting is increasing in popularity and, realizing that many are interested in providing audio content in a podcast, we have assembled a collection of tools that make creation, promotion and listening to podcasts a little easier.
by Admin
by Martin Lemieux
http://www.smartads.info
HELP! My PR page rank is grey, call the development doctor. As the world of Google is turning a mile a minute these days, some really big changes are happening. This weekend, marketers all around the world don't believe what they are seeing... Google's Page Ranking system is dead.
by Admin
Ever since the Florida Update SEO and SEM firms have been speculating on what Google did and why they did it. We developed our own theory in which we believe Google used some of the Applied Semantics technology to build one of the world's largest ontological databases. In other words Google has been attempting to infer meaning on pages, and returning results matching or similar to that meaning.
While others dispute this and say the results are because of other algorithms, like the 'Hilltop' algorithm (which has many of the same parts of the ontological algorithms built into the Applied Semantics package) none dispute the fact that November 2003 was a turning point for Google.
It was also shortly after this happened that many began to realize that PageRank was playing less of a role in the overall rankings. Who would have thunk that Google was now saying "regardless of the PageRank sites that more closely match the query would be returned in the results?"
This led many to speculate that PageRank was dead and that we no longer need to focus on PageRank as it has little to no effect on final rankings. However, I'm here today to tell you that this isn't entirely true. And the reason I think this has to do with how Google, the physical system, works.
by Admin
Copyright Axandra.com
Web site promotion software tools
Some webmasters recently experienced a delisting from the search engines without any good reason. These webmasters had not done anything wrong and their web sites were optimized for the search engines. Nevertheless, their web sites had been removed from search engine listings.
by Admin
by Kristi Stangeland (c) 2005
http://www.mustangwebdesigns.com
It's obvious. Every time you search the Internet you see it for yourself: the huge difference in the designs of the sites you visit. Some look like they were created by million-dollar Madison Avenue agencies while others look like your 12-year-old nephew did it for his school project. And those are the visible elements. Look deeper, and you'll find other aspects of web design that affect everything from search engine optimization to visitor experience.
When it comes to *your* site, take the time to ensure your business will be well represented on the web. Sure, referrals from friends are great, and you should definitely get several referrals when you start your search. But you should also be armed with some carefully thought out questions to ask as well.
by Admin
by Sharon Housley
http://www.feedforall.com
Highly targeted, focused sites that are related to specific market segments are highly advantageous and can often be created using existing web content. The key is to provide value.
Think of the time spent surfing the web gathering resources and information. By creating a topic-centric resource compiling information, webmasters are providing a service or value. In many cases that value is simply the compilation of topic-specific information in a single resource. The compilation of this information in itself is the value.
by Admin
by Rob Sullivan
http://www.enquiro.com
It seems like every few days there is a new search engine patent out there. Just yesterday a Yahoo! patent was discovered which appears to indicate they have some sort of semantic algorithm they are or soon will be using, in addition to other new ranking factors. Now I haven't read the whole document yet but the abstract seems to indicate that.
What recently occurred to me, however, is a section of the now famous Google patent which was published at the end of March this year. There was a section in it that I read back then that kinda settled in my brain for a couple weeks until a light bulb went on and I realized what the implications of it could be. If you don't already know, that patent looks at many factors when determining rank including age (of both pages and links) how much churn there is in relation to the other sites around yours and so on.
by Admin
Copyright Axandra.com
Web site promotion software tools
We summarize the most important parts of the patent specification in this issue so that you have a quick overview about how Google might rank your web site according to this patent.
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